How People Really Find a Brand Online ??The Meandering Path to Discovery
When people search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer and, when mapped,…
Reputation Marketing
Easy Ways to Improve Online Reputation Related Content
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content.…
What Is the Streisand Effect?
Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of…
A Quick and Simple Online Content Marketing Plan
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic…
How to Optimize Images for Google in the Age of AI
At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image…
Understanding the Reputation Score Scale: Components, Benefits, and Implications
The importance of a strong reputation score scale cannot be overstated. About 3 out of 4 people will trust a brand more if it has positive reviews online. A high…
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