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Knowledge Panel

7 min read

Brand Touch Points and Their Impact on Search Results

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touch points are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?

4 min read

How to Get a Google Knowledge Panel

If you or your brand has a Knowledge Panel you're suddenly "somebody". It's a bit like a Wikipedia page for you or your company, but it doesn't need to be clicked on for searchers to see it. And if you have one with the wrong information being displayed, how do you correct it? Well, here's how you get a Google Knowledge Panel.