Want to learn search engine optimization (SEO) but don't know where to start? Here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.
PR, SEO and ORM are all specialized disciplines of online marketing.
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touchpoints are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?
Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.
What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM is generally concerned with getting many websites to rank well for the brand name. Both are subsets of online marketing.
One of the biggest stories of last year was the chaos wrought by so called “fake news” articles and publications. Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America its been around since the days of yellow journalism and perhaps before.
When prospects research your company they compare you to your competitors. More specifically, they compare your search results to those of your competition. What they see online can mean the difference between contacting you and not.
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit "off" about your company's online profile. Which company will get the sale?
It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation play into the buyers journey?
We hope you find this summary of internet reputation management helpful. It contains important statistics and explanations of techniques used to manage online reputation.
Why do you believe the things that you believe? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But "confirmation bias" is one factor that quietly pushes us to one side of the fence or the other. In short, people agree with things they already agree with.
There was a time when you couldn't get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or your friends, a book, or your local librarian for information. Today, instead of picking up the phone, everyone from bearded urban millennials to grandmas and dairy farmers turn to one place above all others: the Internet. How do people search? Who gets clicked? Why does search matter so much?
Has any phrase been more divisive and frustrating during the 2016 election cycle and current federal administration than “fake news”? Seemingly innocuous in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are all increasingly important topics in modern society, so much so that it now seems Americans live in two separate, competing realities.
Do you define your reputation, or does your reputation define you? Do you control it, or does someone else? The good news is that perception can flow in both directions - for example when a business or person works to actively curate their own reputation.
So you want to contribute to a blog? Awesome! Enjoy this growing list of sites that we're pretty sure accept guest blogger articles. The sites in the list below most likely accept third-party posts or in some way help bloggers by providing things like syndication. We haven't tested every one of these for writing opportunities, but we have tested to see if they are live. We update and grow the list on a 'fairly' regular basis. Summaries are mainly those of the websites themselves.
Character is what you do. Reputation is what others think about you. One is objective, the other subjective. The character of a person is different than his or her reputation, and this holds true for brands as well.
The rewards of having a good online reputation are greater revenues, better relationships, and more opportunities. Consumers have been shown to care about a company's reputation and purchasers' reviews. For example, a survey carried out in 2016, notes that 74% of potential customers state that when they read positive reviews, they have more trust in a local business.1
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” Warren Buffet
Curating a positive reputation is very different than simply leaving it up to the random opinions of others. Online reputation management works to actively affect how a person or company is perceived by others.
Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. The negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - more bad news.
When people are performing a search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer, and when mapped can look like a bowl of cooked noodles. This path seems far more like a scavenger hunt than anything else, because when a consumer begins their search they are in many ways ignorant of what they really need. The process of search is one of discovery and self-education. In spite of the confusion, there is a method to the apparent madness.
A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative story is posted on TheDirty.com.
Fortunately, we're here to help. At Reputation X, we have a successful track record in doing what seems impossible -- reclaiming your online reputation. Reputation X can usually remove a post on TheDirty.com within two weeks.
There exists a type of PR agency that specializes in destruction rather than enhancement of reputation. Some of these agencies work for governments or politcal parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose. It isn't just fringe groups, but the appartus of large governmental institutions like the National Security Administration (NSA). The NSA has apparently used negative online reputation management to discredit some peoples search results.