The online reputation management blog

What is Reputation Laundering?

A niche industry has sprung up around what is referred to as "reputation laundering." A growing number of PR firms, ad agencies, lobbyists,...

What Is Social Capital?

We all know how important networking and forging relationships are to a business. However, there is more to it than just shaking hands...

What is brand equity?

When it comes to business, a company builds value in many different ways. The most obvious is from profits and physical holdings. These can...

Competitors’ Content Audit

Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. And...

The Art of Crisis Management

A crisis is always going to be unique based upon the actual situation, but there are ways businesses can be prepared and skillfully...

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