The Online Reputation Management Blog

Content Marketing Mistakes Affecting Your Reputation

Content marketing is easy, except when it isn't. Here are content marketing mistakes to avoid.

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The Difference Between a VPN and a Proxy for SEO

The main shared function of both Virtual Private Network (VPN) software and Proxy services is to give you, the user, control over your IP address while online. It’s not uncommon for many VPN service providers to also offer a proxy service as standard, however there are a plethora of standalone proxy services that can be used at a lower cost than most VPNs - even for free.

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The Perfect Article Has Exactly 738 Words (Just Kidding)

Wouldn’t it be nice if there was a surefire formula for writing the perfect blog post? One that told you how to lay it out, what information to include and what kind of images to add. Imagine if it even told you what your word count should be!

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Why Reputation Services Don't Always Work

Sometimes online reputation projects don't work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are other reasons too. 

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What Will SEO Look Like in 10 Years?

Google search will be almost entirely based on artificial intelligence, inbound links will have little to no relevance, and the search box will have all but disappeared.

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How Search Affects Startup Valuation

People believe what they see in search, whether it's true or not. This affects how people within the herd react, how they feel about a startup, and whether they invest.

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Top 10 Website SEO Errors

As an SEO consultant I had plenty of potential clients approach me looking for a fix for their website. Many said they’ve done everything right, built some backlinks, waited and waited but nobody showed up to the website. There are a number of reasons why no organic traffic is showing up: lack of keyword research, poor quality backlinks, etc. but a large percentage of them simply haven’t set up their on-page SEO correctly.

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5 Steps to Protecting Your Online Reputation from Cyberthreats

In the field of online reputation management, even simple mistakes can wreak havoc on your reputation, so you learn quickly that you need to be prepared for the worst-case scenario. You're prepared for problems such as bad Yelp reviews or Twitter scandals, but have you thought about cybersecurity problems such as data breaches or identity theft? What happens if hackers access your private documents and publish the results? Are you doing your best to secure your online assets to prevent digital disasters?

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How Natural Language and Context Affects Online Reputation Strategy

People search differently on mobile than they do on the desktop and that affects reputation management companies. Big changes to Google like voice search and contextual interpretation alter the way online reputation experts and SEO professionals manage the search results of their clients.

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How the Internet Hates

Honest review sites are an important and valuable part of the information ecosystem. Yet often search engines amplify what should be a whisper to a scream. Who are the players in the bad news ecosystem? Reputation X studied 1000 people and companies with online reputation problems and here's what we learned.

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Turning Customers Into Salespeople

Most business owners would agree that it would be beneficial to be able to turn their customers into sales people who go out and help bring in new business. The idea sounds complicated, and even expensive, but it may not  be that difficult to use your marketing programs to turn your customers into your own sales force.

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The Ultimate Glossary of Reputation Management Terms

This glossary of online reputation management terminology will help you get up to speed on terms like brandjacking, EWOM, doxxing, social proof, truth remixes, shame famers, and of course zombies. 

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How to Promote Web Content in Two Sort of Easy Steps

You've written great content (or someone else has written it), now what do you do? Just post it and pray for traffic? That's not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to do it in two 'sort of easy' steps. 

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Man Bribes Children, Escapes, Leaves Animal Droppings on Roof

December 26, 2015

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Crisis Management Team Best Practices

Chiptole will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. At the end of next year lists will be made of the biggest PR catastrophies. None of the players yet know they'll be next to dance at gunpoint. But who does the cleanup? There are often three pieces to a crisis management team: the internal team, third-party specialists, and ghost media consultants who work quietly in the background. 

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Getting Lost Links Back

Every site that has been in existence for a while has had links disappear. What if you could get lost links back again? The process to regain lost links is simple: Use Majestic.com to find the past five years of lost links, then contact the websites, and ask for them back with a reward like a free Starbucks gift card. 

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Bad Yelp Reviews


Bad Yelp reviews are a huge problem for a large number of businesses, and a boon to a few lucky (or crafty) ones. This article discusses information about bad yelp reviews and possible ways of dealing with them. Yelp is considered a volatile site because it can change very quickly from good to bad, thus it is not considered a long-term positive for most businesses to rely upon

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BotNets and Business Reputation

A Denial of Service (DoS) attack is intended to temporarily overwhelm the servers hosting a website in order to cause the website to shut down using a "BotNet". One study rated "reputation damage" as one of the worst consequences of DoS attacks. 

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What is the Streisand Effect?

Summary

On May 30th, 2003 it was reported that Barbra Streisand sued a man claiming an invasion of her privacy because he shared aerial pictures of her Malibu home. Streisand inadvertently attracted more attention to her home by trying to suppress the images. The Streisand Effect is when the action of suppressing something to reduce or remove visibility it causes the opposite to happen. Similar terms include blowback and astroturfing. 

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Online Identity Management in the Post-Privacy Era

Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use of different personas for various online interactions in an attempt to mask personal identity exposure. Another is the use of a persons true persona online, but in a carefully managed way using search engine marketing, content management and public relations strategies.

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Restaurant Reputation Management: The Challenges Franchises Face

Fast food restaurants occupy a special place in the dining ecosystem. While the dining experience is seldom researched on sites like OpenTable, they are susceptible to reputation problems. Problems come either at the regional level as in the case of Chipotles E. coli snafu, or at the local level like when Domino's was sued over wire brush bristles found in a Dominos pizza. Both cases were dramatic and affected the overall brand. But individual fast food restaurants can suffer a quieter, less dramatic online reputation problem. Some embrace a bad reputation, as in the case of Botto Italian Bistros' Yelp reviews, but most see a slow leak in prospective customers that can cost an individual restaurant thousands or more in lost revenue. 

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Your Own Mythology: Personal Branding Online

Personal branding is repackaging oneself online to highlight the positive aspects of oneself. In some ways it is creating a personal mythology, usually online. According to Wikipedia it was first mentioned by Tom Peters in 1997, but the idea of it goes back to Napoleon Hill in his book Think and Grow Rich. Today, personal branding is a form of online reputation management for individuals that involves thoughtful design of online presence. It envisions a future perception of oneself and works to craft that perception in the minds of third-parties over time. 

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John Chambers Probably Did Not Change His Name to “Mr Liu”

I was shocked to learn that John Chambers of Cisco Systems had apparently changed his name to “Mr. Liu”, gone to work for Bank of America, and is now living in Hemel Hempstead, UK. This is clear from his LinkedIn invitation to me that bears his image below. I was so honored by his request I almost cried.

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Reputation Measurement

How does one measure the reputation of a person, company, executive, or other entity? The reputation of an entity is based largely upon sentiment and other factors such as search engine profile for a given search, social media reach, and online reviews. 

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Reports of Guest Bloggings Death are Greatly Exaggerated

Guest blogging is one of the best ways to get your message in front of people. But people are still talking about a post by Matt Cutts from 2014 that hasn't (yet) proven guest blogging is dead. Guest blogging is the process of approaching a blog owner and offering to post your own content on their site. In exchange you would usually get a link back to your website either in the body of the post, or in the biography section at the bottom of the post. The problem is that guest blogging is being abused.

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What is an Authority Site?

What is an Authority site? It is a web site that is trusted by search engines as an "authority" in its space. The factors that make a site an "authority" include the relative strength of the site compared to other similar sites. 

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Reputation Protection Case Study

This is a case study outlining an individual executive reputation management program conducted for a high-profile member of the financial industry. An already good reputation was transformed into a stellar one.

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Global Manufacturing Firm Case Study

An example of a solution our reputation management firm provided for a global manufacturing firm that was experiencing active negative press for the company and its executive team. 

Industry: Tool Manufacturer (Global)

Entity: Company

Issue: Multiple negative reviews, journalism and YouTube

Technique: Mixed. Dilution and Suppression with one removal

Duration: 12 Months

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What is a Guest Post?

Here's a question we get a lot from clients: What is a guest post? How is it different than a regular blog post? A Guest Post is a an article written and posted on someone else's blog. When you write something on your own blog its just a "post", but on someone elses blog the writer is a ‘guest’. Guest posts are valuable tools for reputation marketing for a number reasons like getting your brand mentioned or occupying branded search query results. But most people use them to embed backlinks. Guest posts are abused though, and we'll get to that later in this article. 

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Executive Reputation Case Study

Over the years we've managed the online reputations of a lot of executives. Industries have included clothing, manufacturing, hospitality, biotechnology, government (foreign and domestic) and many others. But an especially large portion have been executives in financial service related industries. This case study focuses on one of those whose problems included the New York Times, Bloomberg and Ripoff Report. Names and circumstances have been adjusted to some degree to protect the identity of our client.

Note: The illustrative examples provided in this article are of similar people and entities in order to protect the identity of our client. 

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Anonymous Inadvertently Supports Marketing Efforts of KKK

The hacktivist group Anonymous has released it's list of names of alleged Klux Klan (KKK) members on Pastebin.com. On the list they provide the names, aliases, Facebook and Google Plus addresses of many of the people Anonymous says are members of the KKK. You'd think this effort would cause people associated with the KKK to scurry into the shadows, but as we looked through the profiles one thing became clear - many of these people's online reputations are not being ruined, instead they're being promoted.

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Effective Online Biography Examples

When updating or creating a clients' reputation online we use examples of great biographies to help guide us. Below are ten online biography samples we think have a lot going for them.

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Removal, De-Indexing, Suppression. What's the Difference?

 

What is the difference between pushing down search results (suppression), de-indexing, and removal?

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Fastest Ways to Remove Search Results: Ranked

We rank the fastest ways to remove search results from Google from fastest to slowest.

Google gets smarter everyday, but even with new Google artificial intelligence systems like RankBrain or even "knowledge based trust" it still ranks information about knowledge based on human search activities and trust, not something so difficult to define as truth. So how do we correct inaccurate or irrelevant knowledge in search results?

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The Simple Content Marketing Plan

Our job as a reputation management company is to improve Google and Bing search results. We create compelling, true, relevant content of differing types based on real-world research in an effort to build more on-topic content for our clients and improve search results. Part of the process involves content planning. This guide outlines a simplified version of our actual content planning process.

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A Fake Company and Imaginary CEO Help Trap Online Bad Guys

How do you find out who is anonymously posting information about you, your company, or your country, online? This is how.

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Online Reputation Management for Images

Sometime negative search results take the form of images. Most often negative images cannot be removed from the internet. Search engines want relevant images to show in search results - so we give them relevant images. By supplying good quality relevant images search engines will often place the new images in place of the old negative ones in search results. This online reputation management strategy is called 'dilution'. The key to dilution is quality and relevance.

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Helping Google Knowledge Graph Make Better Decisions

If you or your brand has a Knowledge Graph you're suddenly "somebody". It's a bit like a Wikipedia page for you or your company, but it doesn't need to be clicked on for searchers to see it. But how do you get Google to build yo one? And if you have one with the wrong information being displayed, how do you correct it?

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How Your Opinion is Manipulated Online

 

 

 

 

 

 

 

 

 

Your opinion is being manipulated using the psychology of social pressure coupled with anonymity protection and search technology. Practitioners of the "marketing dark arts" know that 88% of people trust reviews in search engines as much as personal recommendations*. Engineering those opinions is big business and astoturfing is one way of accomplishing it. Astroturfing is the art and science of creating illusory crowds that become more "real" with every real person that joins. We explore the reasons and mechanics behind astroturfing to change public opinion. 

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Cheap Reputation Management Case Study

In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.

 

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How to Optimize Images for Search

We often need to optimize image results for Google search. Sometimes the wrong image is showing in Google Knowledge Graph, sometimes because the images Google shows are not relevant to the search results. In both cases we optimize the image files so they show up more often in normal as well as image search results. It involves naming the image, page context, ALT tag, image title, page title and rich snippets. This is how it's done.

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White Label Reputation Case Study

Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up search results for a company with detractors using YouTube, blogs and complaint websites.

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Invest in a better online reputation

 

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Attorneys and reputation — a few thoughts

Protecting Your Reputation in the Court of Public Opinion

Everybody has an online reputation. Attorneys often believe they can use legal means to control it, but that is not always the case. An anonymous or fake reputation attack can do as much damage as one where you can prove who the perpetrator is. Prevention is the best medicine, but not always possible. In these challenging situations, having ready-made control points in place can be a big help when something goes awry online.

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The Difference Between Facebook and Google Plus

 

There are more differences between Facebook and Google Plus than many realize. Key distinctions include the Facebook Friend-Google Plus Contact dichotomy, Facebook Likes versus Google Plus +1s, Google Plus Circles versus Facebook Lists, easier customer engagement on Facebook and less commercialization on Google Plus. Here’s how each difference affects your web reputation management campaign.

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Pulling Teeth: Reputation Management Tips for Dentists

Dentists keep long hours and work hard. They face intense competition, especially in bigger markets. And to top it all off, their professional standing is constantly under assault — seemingly from multiple directions at once. Let's face it, toothaches make people cranky, and cranky people write bad reviews and articles. 

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Empowering PR Firms with a White Label Reputation Management Campaigns

White label reputation management campaigns save you the cost of building out a technical team specifically focused on online reputation management services.

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Steps to Remove Bad PissedConsumer Reviews

PissedConsumer offers a place for, well, pissed consumers to vent about supposedly sketchy businesses. But how to remove PissedConsumer.com posts is the question on most peoples minds.

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Top Reputation Tips for 2015 (so far)

Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. Three-quarters of the way through the year, we've wrapped up these top tips. 

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How to Optimize a Facebook Page for Better Reputation


Facebook has more than 1.5 billion active users, so it’s no surprise that comprehensive online reputation management services almost always include a plan to optimize your Facebook page. Great Facebook pages use SEO best practices for permanent content, social media best practices for ongoing posts, clever engagement strategies to build a follower base, and apps that drive more search traffic to your Facebook page (and other web properties within your fortress of authority).

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