The Reputation Management Blog

6 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

Published on 05/13/19 4:47 PM PST by Reputation X

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

Continue Reading
3 min read

An Honest Privacy Policy

Published on 05/21/19 4:48 PM PST by Reputation X

While reading the new book by Cyrus Farivar entitled Habeas Data we began to think about what an honest privacy policy might look like. Then things quickly got out of hand. Enjoy.

Continue Reading
2 min read

How to Remove Personal Data

Published on 03/04/19 4:38 PM PST by Reputation X

Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. 

Continue Reading
9 min read

8 Successful Examples Of Mind-Blowing Content Marketing

Published on 10/22/18 10:44 AM PST by Mark Delarika

Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The key words here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, and makes them trust you and your brand.

Continue Reading
6 min read

How to Remove Images from Google Search if Google Won't

Published on 10/15/18 2:09 PM PST by Kent Campbell

Sometime negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.

Continue Reading
3 min read

7 Online Reputation Management Myths

Published on 10/05/18 9:31 AM PST by Larry Reed

The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to tarnish it.

Continue Reading
13 min read

Reputation Strategy: The Bulletproof Guide

Published on 04/30/19 7:25 PM PST by Daniel Threlfall

Reputation management strategy is part of brand building, and it's not just making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed.

Continue Reading
4 min read

Know if Your SEO is Doing a Good Job

Published on 09/27/18 10:36 AM PST by Kent Campbell

How do you know if an SEO is doing a good job? Instead of waiting for results, you can get a glimpse of whether the work they are doing will be effective. Here are three relatively simple things you can check. Think of it as the SEO version of "trust but verify".

Continue Reading
2 min read

How Many Leads Are Lost to Negative Search Results?

Published on 09/24/18 7:52 AM PST by Kent Campbell

Up to 90% of business leads research a brand online prior to a buying decision.

Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%. 

Continue Reading
8 min read

50 Tips for Website SEO Success

Published on 05/01/19 2:25 PM PST by Kent Campbell

For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Note: If you are looking for an online reputation checklist click here

Continue Reading

Get a Free Analysis

Featured