The Reputation Management Blog

4 min read

How to Manage Yelp Reviews for Small Businesses

Published on 08/22/19 5:59 PM PST by Brianne Schaer

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd.

However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

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4 min read

How to Make a Page Disappear from Google

Published on 05/29/19 8:52 AM PST by Kent Campbell

You can make Google ignore a web page, thereby making it "disappear" from search results, by adding a "noindex"meta tag to the HTML code of a single web page on your site. When Google crawls the page with the noindex tag on it the search engine will delete the page from search results. This method only works if you control the website and have access to the HTML code of a page.

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6 min read

Top five things everyone should do to control online reputation

Published on 09/09/19 9:50 AM PST by Brianne Schaer

Online reputation is like a credit report everyone can see.

Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can (and should!) manage their online reputation to make sure that it is the most accurate representation of themselves.

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2 min read

Using touch points to improve reputation

Published on 07/12/19 11:03 AM PST by Reputation X

Search engines don't always show brands in their best light. When potential clients and customers search online search engines serve up many different types of content - most of it out of your control. They may reveal blog posts from your competitors, show reviews from review sites like Yelp or Angie’s List, or even negative articles about the brand. The key is to identify and then optimize customer touch points your brand can control.

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9 min read

Anatomy of Search Results & How to Rank

Published on 06/09/19 2:16 PM PST by Brianne Schaer

It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you craft your content in a way that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.
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7 min read

PR: How to Create Articles that Perform

Published on 04/25/19 9:46 AM PST by Kent Campbell

Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to write an article both people and search engines will appreciate.

  1. Publish on the right website
  2. Choose the right title
  3. Technical and psychological/clickbait headlines
  4. The Description gets people to click
  5. The first paragraph is important
  6. Page length advice
  7. Bullets and numbered lists (like this one)
  8. How rich media increases dwell-time
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6 min read

What is Reputation Capital?

Published on 09/09/19 10:28 AM PST by Brianne Schaer

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it can essentially be summarized in one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier than a business with a negative reputation.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
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4 min read

Brand Building Blocks

Published on 04/03/19 7:52 AM PST by Benny Emerling

It's crucial for any brand to be perceived as reputable. But what makes an online brand reputable in todays online environment? This is an excellent foundation because it guides you through the beginning phases of branding. This is important, because without a healthy brand image, customers are more likely to flee from your brand to that of a competitor. 

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4 min read

Perform SEO on More Than Just Your Website

Published on 08/08/19 6:26 PM PST by Reputation X

Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.

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8 min read

Why is Reputation Important?

Published on 09/03/19 1:19 PM PST by Kent Campbell

If you're here, you probably know exactly why reputation's such a big deal in 2019. You want you or your company to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base. Here are just a few other benefits of a good reputation:

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs
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