3 min read
By Erica Sunarjo on
3/24/20 1:16 PM
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand forcing you to better know the audience you are marketing to worldwide.
Anybody, anywhere can hit the Google search bar and find information about your business. What they find will influence whether they become fans of your brand or write you off entirely.
TOPICS:
Online Reputation Management (ORM)
Reputation Marketing
Monitor Online Reputation
4 min read
By Reputation X on
3/22/20 10:52 AM
Strong search results can stave off negative online content by making it more difficult for the negative content to rank in your branded search results. Put another way, reputation protection enhances the strength and relevance of good content. Online reputation protection is like insurance. Set up a protection plan ahead of time and you’ll be able to minimize damages when a crisis almost inevitably occurs.
5 min read
By Reputation X on
3/21/20 9:21 AM
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
12 min read
By Milena Gallo on
3/19/20 4:55 PM
It happens. Someone published negative content about yourself or your brand. Believe it or not, there are ways to get this content removed. Many tactics involve negotiation to get web content taken down.
TOPICS:
Online Reputation Management (ORM)
Online Reputation Repair
What is Reputation
Monitor Online Reputation
3 min read
By Brianne Schaer on
3/12/20 10:48 AM
What is more important? Who you are or who people think you are?
How closely are your character and reputation really connected? Is one more important than the other? Let’s look at what character and reputation are individually, and how they can work together to bring you success.
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Your character and your reputation should align with one another
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Reputation is an outward expression of your character
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Character is the foundation of your reputation
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Both are necessary to maintain a positive online reputation
TOPICS:
Online Reputation Management (ORM)
Ethics in Search Marketing
What is Reputation
7 min read
By Reputation X on
3/8/20 12:38 AM
An SEO press release often ranks well quickly for reputation management purposes, but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
6 min read
By Brianne Schaer on
3/3/20 9:46 AM
They really are watching you.
Whether you realize it or not, everything you do has an impact on your online reputation. Google is quietly working in the background to compile and rank what is said about you online. This includes reviews on websites like Yelp and TripAdvisor, blog posts, and social media mentions. You can control some of these things, like blog posts made on your own website. But, largely, Google’s judgement and your online reputation is out of your control.
TOPICS:
Online Reputation Management (ORM)
Monitor Online Reputation
Social Media Marketing
9 min read
By Reputation X on
3/2/20 8:18 PM
Want to create online content that seems "genetically-modified" to be both compelling to humans and search engines?
Overview
When someone does a search, they look at the:
TOPICS:
SEO Reputation Management
4 min read
By Brianne Schaer on
2/24/20 12:30 PM
A positive online reputation should be every individual or business’s goal in 2020. An online reputation can be defined as the way that a person or business is perceived based on the information that appears about them online. Hopefully, that information is positive. If it’s not, then it’s time to put in some work to clean up your search results and start your journey to maintaining a positive online reputation and reaping the benefits that come with it.
TOPICS:
Online Reputation Management (ORM)
What is Reputation
6 min read
By Reputation X on
1/3/20 3:33 PM
Schema markup can improve your search engine profile
Schema markup tells search engines a lot of important things. They are optional, but helpful in websites. For reputation management, we use schema to help Google and Bing know which sites are related. For example, we recommend schema be placed on the main website of a company and use "sameas" markup (more on this later) to show search engines the websites of sites related to the company, like it's Facebook page, Twitter, and more. By adding this type of schema to the HTML code, search engines know for certain which sites are related to the company. They don't have to guess. This often results in a better search engine profile for the company. It works for people too.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
4 min read
By Kent Campbell on
12/3/19 11:29 AM
Welcome to Reputation Experiment #142
Sometimes you have to get the SEO ball rolling in order to improve search rankings. To get things started, consider a basic link and social media structure. Done correctly, it will attract organic links and shares on it's own without the need to buy links or engage in nefarious activities. While there are many, a classic link building pattern to prime content includes:
TOPICS:
SEO Reputation Management
Social Media Marketing
5 min read
By Reputation X on
11/11/19 7:17 PM
Consumers of all ages and walks of life are turning to the internet first when they want to learn more about a business or product. Specifically, they’re checking out online reviews. Websites like Yelp, Angie’s List, Facebook, OpenTable, and Google Reviews are considered to be trusted consumer resources, where discerning buyers can get a feel for how different products and services stack up to each other.
TOPICS:
Online Review Management
Business Reputation Management
Reputation Management Cost
30 min read
By Kent Campbell on
11/11/19 12:44 PM
Online reputation statistics change regularly. This guide was last updated June 2020.
If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help.
TOPICS:
Online Reputation Management (ORM)
Social Media Marketing
5 min read
By Reputation X on
11/6/19 10:33 AM
We are often asked what SEO tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
Search Engine Optimization (SEO) is a component of online reputation management (ORM). A good SEO strategy uses content, link building, negotiation, and other specific criteria to help push your website towards the top of search engine rankings. SEO tools make it easier. While every SEO expert has their favorite tools, here are ours. If you are looking for reputation monitoring tools, you can find them here.
TOPICS:
SEO Reputation Management
5 min read
By Brianne Schaer on
11/5/19 5:08 PM
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you'll have a better chance to avoid a crisis or controversy by catching it in its early stages before it has a chance to get out of control.
TOPICS:
Online Review Management
15 min read
By Brianne Schaer on
10/14/19 2:30 PM
Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.
TOPICS:
Search Engine Content Marketing
5 min read
By Brianne Schaer on
9/16/19 6:34 PM
Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.
Sometimes the actions that other people take can affect your own reputation in serious ways.
- What do you do when someone with the same name as you is involved in a scandal?
- How do you distinguish yourself if you have a very common name?
- What tools can you use to monitor what is being said about your name online?
TOPICS:
Personal Reputation Management
Online Reputation Management (ORM)
Business Reputation Management
Online Reputation Repair
7 min read
By Brianne Schaer on
9/10/19 3:27 PM
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.
TOPICS:
Online Reputation Management (ORM)
Business Reputation Management
Online Marketing Best Practices
Social Media Marketing
5 min read
By Reputation X on
9/10/19 5:16 AM
Every reputation management campaign includes a lot of brainstorming. We think about which websites to build, which web content to develop (text, video, social, graphics, images, etc.), which headlines to use for SEO and ORM purposes. This article will help you understand some of the best ways to brainstorm content for reputation management.
TOPICS:
How to Do Reputation Management
5 min read
By Reputation X on
9/2/19 2:19 PM
A content suppression campaign works to reduce the visibility of negative articles that appear in search results. Many people ask how this type of reputation management campaign works. While there are quite a few factors that go into suppressing negative online content in search results, the existence of content that meets certain criteria, or lack thereof, makes all the difference. Here we discuss two scenarios and how to approach each.