The Online Reputation Management Blog

Finding Search Phrases That Keep Customers Away from Your Business

Which search phrases are killing your business?

Imagine your customer gets your business’s address from a friend, comes to your storefront, and every single negative review from the last ten years is taped to the windows. At the same time, someone on the sidewalk yells through a megaphone, “don’t shop here even if it’s the last store on earth!” while a video showcases old footage of an employee stealing from a customer. Ouch.

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What is SERM Anyway?

SERM stands for Search Engine Reputation Management. It's also called ORM or Online Reputation Management. It's a way of managing both good and bad online content about your brand online.

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Search Result Audits for Reputation Management

One of the biggest mistakes people make when performing online reputation management is to build a bunch of different web profiles and fill them with sloppy content. Worse, all these properties often can't be effectively maintained over time, and so lose relevance. The best way to manage reputation online is to understand prospective customers, similar companies, and what search engines are looking for. One of the first steps is to perform a search result audit. Here's why. 

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Defying SEO Gravity: What is Position Zero?

Why do some web pages show up "above" the first search result? This is called a Featured Snipped, or "position zero" in the SEO field. For instance, we searched "featured snippet" in Google and here's what happened:

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Presidents with the Worst Reputations... So Far

We're just going to state for the record that Donald Trump is not the worst President of the United States as of this writing. That dubious honor goes to James Buchanan for his lack of fortitude in challenging slavery and that was before reputation on the internet was important. Other stinkers include Warren G. Harding, Andrew Johnson, Franklin Pierce, and Millard Fillmore. George Bush (#2) is also cited frequently, though just yesterday someone in a restaurant was overheard pining for him.

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A Simple Content Plan for Understaffed Companies

This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints. 

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Defining a Good Reputation: How People Decide Your Worth

It takes more than just a great product to get consumers to purchase from you. Understanding consumer purchasing behavior is necessary if you want to attract first time customers, and it’s especially important for turning first time customers into return customers.

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10 Best Resources to Learn SEO Step by Step

Want to learn search engine optimization (SEO) but don't know where to start? Here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience. 

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Differences Between ORM, PR, PPC, and SEO

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

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A Simple Online Reputation Management Checklist

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.

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Using the Buyer's Journey to Drive More Sales

The sales funnel is sometimes called the buyers journey. Marketers often neglect the reality of reputation near the bottom of the funnel. When the time comes for the consumer to pull the trigger they often bail due to inferior search results. This article outlines the steps in the journey and how to use search rankings efficiently.

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The Impact of Brand Touch Points on Online Reputation

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touchpoints are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?

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12 Types of Online Content Affecting Reputation

How many kinds of content exist on the internet? Content types can be sliced and diced in myriad ways. For example: Owned, earned, and paid content. Another way to segment content is into evergreen content (stays fresh) and short term content (news, statistics, etc.). Some content is more effective than others. We'll outline some of the most popular content types here. 

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Reputation Touch-points: Build a Winning Online Profile

How do you create a great online profile? Conveying your brand or personal identity through online profiles can be a challenge. Different platforms can be confusing. Do you need a Twitter profile? A LinkedIn profile? Crunchbase? An industry-specific profile? Pinterest? This article will help answer these questions and others as you journey through the profile creation process.

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Your Online Audience: Human and Machine

Great writing online isn’t just about catering to your audience (though it is the main reason by far). It’s also about writing for search engines - structuring links, formatting, syntax, and grammar in a way that is attractive to both the people you target as well as search engines. Your content might be the best written, well-informed, most interesting out there, but if you haven’t made an effort to appeal to search engines and what people are searching for your content may not garner much attention. The best SEO content is created with a search term in mind as well as imagining the needs and desires of the person consuming it.

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What is a Good Reputation?

Your whole reputation can be traced back to two simple things: what you do (character), and what others says about you (reputation). This vague commodity is often the first thing people consider when deciding to interact with you or not. But what is a good reputation? And how can a reputation morph into good from bad?

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Ethical PR: How Much Leg Should the Headline Show?

Public relation firms are hired to do a very distinct job: bring publicity to their clients. But sometimes the means of doing so—or the client themselves—cross ethical boundaries. The public relations industry, and the agents who work in it, have sometimes garnered a reputation for ruthless promotion, and are often vilified for their practices. But when it’s your job to bring publicity to a person, group, brand, or idea, how do you know what’s out of line, and how do you ensure your ethics remain intact?

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The Difference Between PR and Advertising

Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

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The Difference Between SEO and ORM

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM is generally concerned with getting many websites to rank well for the brand name. Both are subsets of online marketing. 

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Fake News: Reputation Manipulation On A Global Scale

One of the biggest stories of last year was the chaos wrought by so called “fake news” articles and publications. Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America its been around since the days of yellow journalism and perhaps before. 

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