The Reputation Management Blog

10 min read

Is Your Online Reputation Score High Enough?

reputation scoring

Your company’s online reputation is a real-time evaluation of what people think of your company on digital platforms.

Every public action, interaction, or publication will affect your online reputation. The strength of your web content, the positivity of your social media interactions, and the reliability of your customer service, just to name a few, all work together to build a digital representation of your brand.

How the public perceives that representation is your online reputation.

8 min read

Is Your Corporate Reputation Helping…or Hurting?

Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important to understand the ‘what’ and ‘why’ before setting up a reputation management plan. First, let’s start with the basics.

9 min read

Don’t let a bad company reputation sink you

A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here's why. 

 

How does reputation affect a business?

It can take companies years to build a positive reputation, but it only takes an instant to create a bad one that gives your organization a black eye.

In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital, and goodwill, organizations are especially vulnerable to anything that damages their reputations.

7 min read

What is propaganda? 

Fake news live image

Propaganda is a persuasive technique used to manipulate or influence individuals to adopt a particular opinion or belief. It has been used by governments, corporations, religious groups, the media, and individuals around the world for centuries. Propaganda is not limited to a single medium. It can be found in artwork, films, speeches, music, memes, and more.

8 min read

When will Google remove search results?

Google will de-index (remove) some online content

It may be possible to remove a web page or site from Google search results. But there's more to it than using the Google removal tool and submitting a request. 

Most people think that what we see on the internet is there forever... but is it?

6 min read

Using NPS to measure brand image

When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s reputation and your likelihood to attract new buyers.

13 min read

Can the Yelp algorithm be beaten?

Let's get this out of the way first: Reputation X doesn't do fake reviews. Really. But the question of fake Yelp reviews does come up quite often - usually after a complaint from business owners that Yelp has been hiding some reviews (real ones) and not others. Some business owners even believe Yelp hides good reviews as a marketing tactic - for the record, we don't think that's true. 

Yelp does filter out real reviews all the time. It's understandably frustrating for business owners and marketing professionals who feel they are at the mercy of a heartless algorithm, because they are at the mercy of a heartless algorithm.

Yelps' algorithm is a big secret, but we've found some of the reasons both honest and less honest reviews are filtered out. We'll share them here.

14 min read

How to Use Schema to Improve Branded Search Results

Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and is normally added by the sites' Webmaster. 

11 min read

How to improve executive reputation

This article outlines how to build a strong executive brand online to support personal as well as corporate online reputation. It includes an overview of the issue, challenges, and a basic checklist of what to do. 

Every executive is the face of their company. A strong brand for every executive supports the mission of the organizational brand as a whole. Here is a summary of the issue and challenges before we get into the nuts and bolts of improving executive image online. If you just want to see the checklist click here

18 min read

What Is Reputation Management?

Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is whom other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than the first-person experience.

8 min read

What is online identity management?

identity management

Online identity management is a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality and accuracy of the information that comprises your online identity. 

8 min read

Do Expired Domains Work for SEO?

Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article:

  • Do expired domains work for SEO? Our studies say yes - sometimes - to a degree.
  • Can you rely on expired domains for all SEO? No.
  • Are expired domains Google-friendly? Yes if not abused.
  • Should expired domains be used for the main website? Maybe.
  • Can I use expired domains on websites I do not control? Yes, with limits.

6 min read

What is a digital footprint? 

A digital footprint is the impression you create on the internet through your online activity, which includes browsing, interactions with others, and publication of content. In other words, it is the trail of data – intentional and unintentional - you leave behind while surfing the internet. When a site you visit drops a "cookie" in your browser, it contributes to your digital footprint.

5 min read

What is impression management?

Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and involves highlighting positive aspects while shying away from negative ones.

Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, we all want to be well-liked, don’t we?

7 min read

Delete Google Search Results

How do you get something removed from google search? Negative Google search results can sometimes be removed from the search engine or at the source. Pages that cannot be removed can often be pushed down, reducing visibility.

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