The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service providers for copyright infringement committed by their users. The DMCA…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found…
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request the removal of sensitive, personally identifiable data…
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or social results. When someone researches an executive or…
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion…
Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation…
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are…
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