Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable…
Key Takeaways: Google Knowledge Panels are becoming increasingly important for marketing, as Google is expanding the number of subjects that trigger a rich result. There are two basic types of…
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a…
How famous do you need to be to get a Wikipedia page? Not that famous. But you must be notable. Want to know how to get a Wikipedia page? The…
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why. How does reputation affect a business? It can…
Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge…
Review management is a large part of local business reputation management. We are often asked to improve reviews for a business by savvy owners who understand that a single-star improvement…
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in…
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