Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Using “related searches” for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client’s brand with a negative query. Here’s how to avoid that.…
Can you make a web page disappear from search results? Yes, if you have access to it. You can make Google ignore a web page, making it “disappear” from search…
When potential clients and customers search online, search engines serve up many different types of content from which stakeholders select the most appropriate for their search. These touchpoints might be…
Brief Overview of the Role of Search Engines You’re on the internet right now. You probably found this web page with a search engine. But have you thought about how…
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use…
Most companies only optimize their own site. But optimization of all top branded content can work wonders. When marketers perform search engine optimization (SEO), they usually only do it for…
Summary Having a good reputation is important for individuals and businesses because it can open doors to new opportunities and lead to increased revenue. A bad reputation can close doors.…
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between…
Are some PR agencies evil? Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private…
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