Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Corporate reputation refers to people’s collective opinion regarding a corporation or enterprise. It’s based on such features such as search engine results, news coverage, and the publicized actions of the…
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing…
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception…
Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more…
Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just…
Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the…
Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is…
Remember when former President Donald Trump said, “America should never have given Canada its independence”? Well, that was fake. Fake news has a long and storied history that continues right…
Less-than-compelling content won’t generate user signals to improve branded search results. Higher engagement reduces marketing costs. Great brand stories improve click rates, increase dwell time, reduce bounce rate, help branded…
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