Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Understanding Social Reputation Management Social Reputation Management (SRM) is the process of actively shaping, monitoring, and maintaining a positive public image across social media platforms. It involves thoughtfully managing and…
To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation…
Search Engine Optimization (SEO) is a powerful tool that helps online reputation management campaigns promote positive content and demote negative. This article delves into the symbiotic relationship between SEO and…
You can use these templates when contacting the author of online content like blog posts, articles, or videos to request their removal. You should modify these templates to fit your…
Components of an ORM Program How does one “do” reputation management, though? Reputation management is no simple task; it requires a diverse skill set and a comprehensive strategy. The following…
Establishing credibility is no longer just about having a quality product or service – it’s about how effectively you communicate this to your audience. In this regard, content reigns supreme.…
Introduction to Online Reputation Management This article is a summary of online reputation management. It touches upon all major aspects of ORM and provides linked access to more detailed articles…
Understanding how to assess this reputation is one of the first steps toward a strong and positive online brand. This article explores key components involved in evaluating online reputation, including…
Online reviews and feedback have emerged as a way for businesses to understand consumer sentiment in almost real-time. But to get the most out of this form of sentiment analysis,…
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