Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
The term “fake news” took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so-called “fake…
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will…
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that…
There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or…
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand…
Imagine that you saw two news articles. The first headline said “The weather is beautiful today!” while the second proclaimed that a dark storm was headed your way. Which would…
When people search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer and, when mapped,…
Remove TheDirty.com permanently, in 30 days or less. A good reputation is built slowly over a lifetime, but it can be lost in a single instant when a negative article…
Internet Privacy Defined Internet Privacy (online privacy) refers to the right of personal privacy regarding the storage, repurposing, provision to third parties, and display of information about a person via…
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