Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Summary Here are some options to remove negative content from Google search results: Review Google’s Terms of Service (TOS): Google may remove content under some circumstances, such as explicit or…
Sometimes, online reputation projects don’t work. There are a number of reasons for a project not working out, but a few stand out. The number one reason is a lack…
Web reputations are fragile things. Sometimes it’s necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel,…
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content.…
Crisis management is the art and science of navigating unforeseen challenges and mitigating the potential damages they can cause to an organization. From PR disasters and corporate scandals to natural…
Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of…
Most people around the world wore masks due to the pandemic. But can you wear a mask online? Yes, you can. Online identity management is a subset of online reputation…
Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad…
Summary A guest post is an article written by someone and posted on someone else’s blog. It is a valuable tool for reputation marketing and backlinking, but it must be…
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