How Reputation Affects Business Success
The importance of reputation for businesses is difficult to overstate. This article points out key factors that contribute to both positive and negative corporate reputations. A strong reputation is built…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
The Impact of Online Reputation on Both Companies and People
The concept of reputation extends beyond face-to-face interactions. Online reputation, the perception people have of a person or a brand based on what they encounter through search and social channels,…
The Basics of Online Reputation Management
Historically, reputation has been a word-of-mouth affair. In the last century or so, print, TV, and radio have played a part. But the internet has changed the equation entirely. Now,…
Why Search Results Appear Different to Different People and Places
Why do people see different search results than others? There are a number of reasons why search results appear differently to people. Here are five main reasons why search results…
Reclaim Your Online Presence: 25 Websites to Help Bury Negative Google Results
As a business executive, you know you’re going to be Googled. So mastering your online reputation is crucial for success. Here are 25 outstanding platforms that almost every executive should…
Schema: Creating and Inserting It into a Squarespace Website
Overview Modern online reputation management has changed dramatically over the years. Today, one of the core activities is “relevance engineering”. Simply put, we are training search engines to better understand…
How to Create an Executive Biography that Ranks in Google
What makes a good professional biography A professional biography, also known as a “bio” or “professional profile,” is a document that provides an overview of a person’s professional background and…
How to Structure an Executive Biography Page That Ranks Well In Google
This brief guide illustrates how to develop an executive biography page on a corporate website that ranks well in search engines. Stand-alone page The executive biography should have its own…
Best Practices for Executive Biography Websites and Biographies
An executive biography website offers a unique platform to engineer an executive’s brand. It serves as the digital epicenter, showcasing an executive’s professional milestones, values, and vision. When curated with…
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