Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Branded content is clearly about your brandNon-branded content supports branded contentNon-branded content is often about your industry or other supporting information about your brand, but indirectlyBoth kinds of content work…
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide,…
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline: Kickoff with your team Campaign setup Research the online environment Reputation…
Most PR content does not perform well in search results. This article will help fix that problem. Reputation X does not call up the New York Times and ask for…
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords.…
Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to gather identifying information about the…
Highlights Most reputation management tactics are ethical because they seek to manage the available information about a company without deception. There are several ways that an organization can engage in…
There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search engines. Below are the top SERP fluctuation…
Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
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