Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is written online about you is an easy process. In…
Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are missed opportunities at generating awareness and interest in your personal…
With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building…
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include…
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so…
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking…
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
Tools used in reputation management campaigns There are four types of tools used for reputation management. They are: Monitoring Outreach Analysis Publishing The vast majority of reputation-related tools can be…
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