Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or…
Measuring The Impact of Brand Reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is only becoming more valuable. Measurement is difficult because…
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional…
Here is a list of basic things to do when setting up a new WordPress blog so that it performs well in search results. This assumes you’ve already chosen a…
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. …
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless…
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