The Impact of Online Image on Corporate Reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Can Your Reputation Be Insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance…
Online Reputation Management Tools We Like
Tools used in reputation management campaigns There are four types of tools used for reputation management. They are: Monitoring Outreach Analysis Publishing The vast majority of reputation-related tools can be…
How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation.…
Reputation and Sentiment Analysis Go Hand in Hand
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or…
How to Measure Brand Reputation – Key Metrics, Tools, Analysis
Measuring The Impact of Brand Reputation Measuring the value of the reputation of a brand is important yet challenging. Brand reputation is only becoming more valuable. Measurement is difficult because…
Everything a Professional Personal Website Should Include
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional…
Building a WordPress Blog That Performs Well in Search Results
Here is a list of basic things to do when setting up a new WordPress blog so that it performs well in search results. This assumes you’ve already chosen a…
What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
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