Kent Campbell

Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.

Improve

SEO Reputation Management Overview

Reputation management is crucial for businesses: 63% of a company’s value is based on its reputation. Online reputation management (ORM) utilizes search engine optimization (SEO), content marketing, negotiation, Wikipedia, social…

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Repair

The History of Reputation Management

ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything online, businesses grew and expanded based on their reputation…

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