Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
What Is Reputation PR? Public Relations in Reputation Management
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply…
Blog Structure: How to Organize a Blog Post
Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog…
The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story…
What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its…
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other…
Corporate Reputation Management Strategy
Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your…
Measuring Corporate Reputation Based on Shareholder Value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock…
Corporate Social Responsibility (CSR) and Reputation
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it will…
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