Finding the Right Video Marketing Tools for Your Business

People are more likely to watch an online video than any other form of content. It's not only because videos are entertaining and informational. Video marketing on platforms like Facebook, Instagram, YouTube, and Snapchat is more effective than other forms of content like plain text or images.

Naturally, like any other field, video marketing is evolving. If you're running a business and are trying to promote your brand and products, you must stay up-to-date on the latest video marketing trends and tools. Businesses use interactive content, live videos, 360-degree videos, and more to engage the audience and beat the competition.

Rather than teaching how to find the best video marketing solutions, we’ve done the research for you to present this list of the best solutions for your business. These tools will help you gain an edge over the competition, achieve various marketing goals, and get more bang for your buck.

Video Marketing Tools

Best Video Makers

Social media platforms enable you to increase engagement by creating and sharing videos. The best part of creating videos is that you can tell a story in your own words instead of rewriting someone else words in a text.

Once you've developed an idea for your video and shot your raw content, you can use templates like these to add effects and upload the content to your social media account.

Here's our roundup of the three best video makers that are powerful, easy to use, and reliable.


Wave.Video offers online video creation services.

The platform enables you to create professional videos, edit them, and share them with others.

The simple interface and user-friendly features allow everyone, from casual bloggers to large businesses, to make high-quality videos without having to splurge on buying professional equipment.

The platform is famous for its versatility and is a popular choice for anyone wishing to create a product video, animated explainer video, or testimonial video.

Wave.Video offers over 400 million stock images and videos.


Biteable is an excellent place to start for newbies. The service is ideal for creating simple videos, short clips, and visual content for personal use.

Biteable claims to be the simplest content creator and video editor. We used it for a while and feel there is no cause to dispute their claim.

The platform has an impressive photo and video clip library that’s easy to navigate and add to your project. The library has photos, animation, and clips for every occasion.

However, the platform’s video format and export options are limited. You can only export video content created on Biteable to Twitter or YouTube.

To upload to Facebook, Instagram, or other platforms, you would need to convert the video to the appropriate format and then upload it.

Hippo Video

Hippo Video is a cloud-based video maker that allows you to capture footage, add text and audio, edit visuals, and share the finished product with your audience.

A highlight of Hippo Video is that Chrome users can add the Hippo Video extension to their browser. The extension tool enables you to screen grab and edit content.

Hippo Video also comes with a search function to locate images and video clips online. But, in the absence of an assets library, the tool scouts and presents audio, photos, and clips from third-party sources.

Users can create videos in 720p and 1080p resolutions. The platform doesn’t provide tools to convert the end product to different ratios and formats. After a video is created, users can export the content to Slack, Vimeo, Facebook, Twitter, LinkedIn, and Google.

Best Video Hosting Platforms

Gone are the days where video marketers are limited to hosting their content on YouTube alone. 

Now there are quite a few services for you to host your videos and share them on social media platforms, websites, and more.

These services are more than places to host your content. They provide customizable players, editable controls, marketing automation software, monitoring options, and more. Here are three popular video hosting platforms. 


Vimeo is a video hosting platform designed for content creators. Its birth as a YouTube-like service soon gave way to a platform tailor-made for creators, clients, and team members to collaborate.

Businesses can browse the portal for freelance creators and video makers can present their creations to clients.

Vimeo still allows users to watch videos and even leave comments without logging in. The platform offers many collaboration tools. Reviewers can pause a video and add feedback at the location.

There are different permission levels that creators can tweak to decide who can watch, comment, and change content.


SproutVideo is more than a hosting platform. Users are allowed to create a landing page or an entire website around their video content.

SproutVideo offers customizable themes that you can tweak to suit your niche. You can add your logo, portfolio, and other videos, as well as customize colors and settings to suit your brand image.

SproutVideo is not ideal for designing complex websites. That said, you can add ‘contact us’ and ‘about us’ pages and even decide whether or not to allow autoplay.

You can also lock (password protect) your videos.


Wistia is the platform of choice for those looking for above-average marketing features. In addition to the basic features, Wistia allows users to add annotation links in the upper-right corner of the videos.

The hosting platform permits the addition of one or more call-to-action (CTA) in the video. Wistia monitors your video's engagement and provides detailed analysis on the stats page.

The Turnstile email collector is one of Wistia’s best marketing features. This marketing feature allows you to generate leads by adding a form to collect user information. You can customize the form to any size and change the text to collect custom information.

Marketers can use the leads and email marketing platforms like ActiveCampaign, MailChimp, etc., to engage with their target audience.

Best Video Marketing Tools

We have discussed the best video makers and hosting platforms. The services and tools in both these sections offer some marketing features. But they aren’t enough to guarantee the success of the marketing campaign.

You need a dedicated marketing tool for:

Here are three tools to make your video marketing easy.

Video Marketing Blaster

Video Marketing Blaster takes cumbersome tasks and makes them effortless with its comprehensive keyword research, audience analysis, and competitor monitoring tools. 

These tools help identify weaknesses in your competitors' video marketing strategy and provide suggestions to avoid such mistakes in your own.

You can also use Video Marketing Blaster to optimize your title, tags, and video descriptions.


VidIQ is a useful tool to include in your video marketing strategy. Use VidIQ to optimize videos and increase organic reach. VidIQ is great for beginners and marketers hosting their content on YouTube.

There are many excellent reasons to choose VidIQ over other marketing tools. You can use the tool to generate compelling thumbnails for videos.

It is also available as a Firefox extension which gives users easy access to its many features. Another noteworthy feature is the real-time YouTube metrics provided by the tool. In addition, you can use VidIQ for competitor research and keyword research.


TubeBuddy is an all-in-one marketing tool to promote your YouTube channel and videos. It possesses multiple features to optimize and promote visual content.

Its long list of features include:

  • Keyword research
  • Competitor research
  • A/B testing
  • Scheduling thumbnail generation
  • Comment filters
  • Video post scheduling
  • Social media monitoring

TubeBuddy is available for mobile as well, for both iOS and Android devices, and as a browser extension.

Once integrated with your YouTube channel, TubeBuddy will start monitoring engagement and provides comprehensive reports. The rich functionality of TubeBuddy makes it the go-to video marketing tool for many.

Final Thoughts

Most businesses are using video marketing in one form or another. Plus, the entire field is evolving at a rapid pace.

These video marketing solutions will help you achieve your marketing goals. The marketing solutions and services mentioned here will help you save time, reach your target audience, and engage with them with quality videos that are within your budget.

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