6 min read
The first thing that comes to mind when you hear the word local marketing, at least for digital marketers, is local SEO. Multiple location marketing strategies have been tried and tested, like building local citations, running local ads, and reputation management.
7 min read
As it stands right now, the world is a lot more focused on repairing social inequality than it was a few years ago. While we can all (hopefully) agree that this is a good thing, there is a lot of dispute around the best ways to go about achieving it.
9 min read
Even the largest and best managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan in place for how to deal with negative publicity.