10 min read
By Brianne Schaer on
4/13/19 4:24 PM
It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed.
- Understanding the anatomy of a search result page can help you create content that entices people to click your link.
- Structure, organize, and promote your content effectively to rank high in SERPs.
- Update and refresh content to keep it relevant.
TOPICS:
Search Engine Content Marketing
SEO Reputation Management
7 min read
By Kent Campbell on
4/9/19 9:49 AM
Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to write an article both people and search engines will appreciate.
- Publish on the right website
- Choose the right title
- Technical and psychological/clickbait headlines
- The Description gets people to click
- The first paragraph is important
- Page length advice
- Bullets and numbered lists (like this one)
- How rich media increases dwell-time
TOPICS:
Reputation PR
SEO Reputation Management
8 min read
By Brianne Schaer on
4/2/19 10:15 AM
Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.
- A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
- Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
- Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.
TOPICS:
Online Reputation Management (ORM)
Reputation Protection
Reputation Management Cost
4 min read
By Benny Emerling on
4/1/19 8:52 AM
It's crucial for any brand to be perceived as reputable. But what makes an online brand reputable in todays online environment? This is an excellent foundation because it guides you through the beginning phases of branding. This is important, because without a healthy brand image, customers are more likely to flee from your brand to that of a competitor.
4 min read
By Reputation X on
3/4/19 7:24 PM
Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.
12 min read
By Kent Campbell on
1/5/19 5:27 PM
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
- More business opportunities
- A better selection of prospective employees
- Higher company value
- Lower marketing costs
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Protection
5 min read
By Kent Campbell on
12/23/18 11:53 AM
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.
TOPICS:
SEO Reputation Management
Online Reputation Management (ORM)
7 min read
By Kent Campbell on
12/23/18 9:48 AM
Are some PR agencies evil?
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
TOPICS:
Reputation PR
Business Reputation Management
7 min read
By Reputation X on
12/17/18 4:06 PM
An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Management Companies
3 min read
By Reputation X on
11/28/18 1:33 PM
While reading the new book by Cyrus Farivar entitled Habeas Data we began to think about what an honest privacy policy might look like. Then things quickly got out of hand. Enjoy.
TOPICS:
Online Reputation Repair
2 min read
By Reputation X on
10/24/18 5:09 PM
Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius.
8 min read
By Mark Delarika on
10/22/18 10:42 AM
Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The key words here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, and makes them trust you and your brand.
7 min read
By Kent Campbell on
10/5/18 4:22 PM
Want to remove images from Google? Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.
TOPICS:
Online Reputation Management (ORM)
3 min read
By Larry Reed on
10/5/18 10:16 AM
The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to tarnish it.
TOPICS:
Online Reputation Repair
13 min read
By Daniel Threlfall on
10/4/18 10:56 AM
Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed.
TOPICS:
Online Reputation Management (ORM)
Reputation Management Companies
4 min read
By Kent Campbell on
9/27/18 11:13 AM
How do you know if your search engine optimization agency is doing a good job? Instead of waiting months for results, you can get a glimpse of whether the work they are doing will be effective early. Here are three relatively simple things you can check. Think of it as the SEO version of "trust but verify".
TOPICS:
SEO Reputation Management
2 min read
By Kent Campbell on
9/22/18 6:19 PM
Up to 90% of business leads research a brand online prior to a buying decision.
Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%.
TOPICS:
Online Reputation Management (ORM)
8 min read
By Kent Campbell on
9/17/18 5:24 PM
For all the brands looking to improve their online presence, here is a checklist of 50 SEO tips that briefly cover everything from SSL certificates to schema to search friendly URLs and much more. Note: If you are looking for an online reputation checklist click here.
TOPICS:
SEO Reputation Management
8 min read
By Kent Campbell on
9/10/18 10:05 AM
Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.
TOPICS:
Business Reputation Management
9 min read
By Reputation X on
8/28/18 10:57 AM
President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today.
For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."
TOPICS:
Online Reputation Management (ORM)
