Reputation Management Articles

11 min read

Measuring Corporate Sentiment

Published on 10/15/18 2:30 PM PST by Kent Campbell

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof).

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22 min read

What Is Reputation?

Published on 01/30/19 3:58 PM PST by Kent Campbell

What is Reputation? Reputation is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. To put it mildly, it is the key to success.

Reputation is third-party perception of your, or your brands, character. It is a malleable thing. Malleable by others, or by you. This is because today, people depend on Google to make decisions for them. So, by changing how Google portrays a brand one can change one of the main ways people perceive reputation. 

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11 min read

How People Perceive Reputation

Published on 09/27/18 1:22 PM PST by Kent Campbell

A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation. 

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13 min read

What Is Reputation Management?

Published on 01/30/19 8:40 AM PST by Kent Campbell

Left unchecked, your brand is portrayed on the internet by a machine. It may not have your best interests at heart. Reputation management enables a degree of message control specifically tailored to the online environment.

For all the effort and attention that we give to character, it’s reputation that really matters, especially in the business world. But today reputation is focused and distorted through the lens of artificial intelligence systems. That's why online reputation management services exist - to provide balance and a degree of control.

What is reputation management? Reputation management is the effort to influence what and how people think of a brand or person when viewed online. Put another way, character is who you are. Reputation is who other people think you are, and today it's based mainly on what artificial intelligence systems portray about you rather than first-person experience.

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4 min read

SEO / Online Marketing Tactics for Financial Services Firms

Published on 01/28/19 5:16 PM PST by Kent Campbell

Online marketing and SEO for the financial services industry is often heavily regulated by entities like FINRA. The rules financial firms must live by make SEO and content marketing more challenging for the industry. But there are still ways to craft effective campaigns. 
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9 min read

Steps to Rebuild Damaged Corporate Reputation

Published on 09/27/18 2:41 PM PST by Daniel Threlfall

Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food and made your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you.

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12 min read

Fake News: The New Face of Corporate Reputation Warfare

Published on 05/24/18 3:43 PM PST by Daniel Threlfall

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures.

Exaggeration this is not. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses off the map.

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8 min read

Avoid the 5 Most Common Brand Reputation Catastrophes

Published on 01/09/19 4:54 PM PST by Jerome Okutho

Your brand reputation is the single most crucial factor in the success of your company. An excellent reputation increases your customer loyalty, lead generation, and your competitive advantage. A bad one lowers your sales and makes people look at your business in a negative light.

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12 min read

Saving the Boss's Bacon - Executive Reputation Guide

Published on 05/25/18 9:17 AM PST by Daniel Threlfall

Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree.

The truth? Your CEO is innocent.

But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions are intent on vilifying a corporate leader, weaving tales of oversized yachts funded with ill-gotten gain.

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8 min read

When Google Reviews Say You Suck

Published on 01/29/19 4:46 PM PST by Gregory Heilers

How many times have you said "You suck, Google". Sometimes Google says the same thing about you. Despite all of your time and money invested on ads, fast-talking copywriters, and brand consultants, Google just keeps telling you, and all of your prospective customers, that you suck. 

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