The Online Reputation Management Blog

Branded vs. Non-Branded Content

Branded content is clearly about you or your company. Non-branded content is not necessarily about you or your company at all, but it contains references to either. Both types of content include your search phrase and assist in your online reputation strategy, but are structured differently. Both types of content require freshness updates.

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How to Start Your Reputation Search Result Audit

A search result audit is part of any reputation management plan, and can make your business better by revealing the strengths and weaknesses of your online brand as seen by your prospective customers. Warning: sometimes it can be a little scary.

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A Simple Content Plan for Understaffed Companies

This relatively simple step-by-step inbound content plan will work for most small and medium-sized companies. While the schedule is weekly, it could very well be monthly. It's flexible to fit most time and budget constraints. 

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10 Best Resources to Learn SEO Step by Step

Want to learn search engine optimization (SEO) but don't know where to start? Here is a list of the best resources we've found to learn SEO. Most of the steps below are free, some cost money, most just cost a lot of time. You'll also need a website to practice on and a good degree of patience.

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Differences Between ORM, PR, PPC, and SEO

ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.

  1. ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
  2. PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
  3. SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.

PR, SEO and ORM are all specialized disciplines of online marketing.

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A Reputation Management Checklist That Works

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action.

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The Impact of Brand Touch Points on Online Reputation

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand's customer touchpoints are working to help, or hurt, your organization's reputation with consumers. If a potential customer sees brand-related content and it piques their interest, what will they do next? They may perform a branded search (using your company name), in which case it's up to Google what your customer sees. How dost Google love thee?

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The Difference Between PR and Advertising

Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.

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The Difference Between SEO and ORM

What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands for Online Reputation Management. SEO is generally concerned with getting a website to rank better for product or service-related search terms. ORM is generally concerned with getting many websites to rank well for the brand name. Both are subsets of online marketing

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Fake News: Reputation Manipulation On A Global Scale

One of the biggest stories of last year was the chaos wrought by so called “fake news” articles and publications. Today people often call it by another name, propaganda. Using widely distributed media that tells half-truths in order to influence public opinion has been going on since Darius I took the Persian throne in 515 BCE. In America its been around since the days of yellow journalism and perhaps before. 

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