The Online Reputation Management Blog listing page

8 min read

How much is your brand reputation worth?

Measuring the impact of brand reputation

  • Measuring the value of the reputation of a brand is important yet challenging. 
  • Brand reputation is only becoming more valuable.
  • Measurement is difficult because reputation is an intangible asset. It is difficult to quantify how people think and feel about your brand.
  • One approach to measuring brand reputation is analyzing a company’s stock prices, financial statements, and brand loyalty.
  • Companies can measure customer loyalty by looking at their net promoter score, customer loyalty index, customer lifetime value, and/or repeat purchase rate.
  • At the core of the challenge of measuring the value of brand reputation is accurately combining the impacts of quantitative vs. qualitative factors.

While there’s no perfect formula for distilling your brand’s reputation down to a definitive number, there are metrics that will make your reputation management campaign much more effective. These metrics typically reflect consumer sentiment by tapping into financial indicators, online consumer behavior, and consumers who are most loyal to your brand.

9 min read

Everything a professional personal website should have

Make a big impression with your professional personal website

Highlights

  • A website that represents an individual in a professional context is a crucial reputation element
  • Your professional personal website should include at least 13 essential features
  • These five professional websites nailed their brand personality
  • Investing in professional web development is the best way to make your website stand out

Your professional website does more than you might think.

7 min read

Building a Wordpress Blog that Performs

Here is a list of basic things to do when setting up a new Wordpress blog so that it performs well in search results.

This assumes you've already chosen a them and setup the blog, but that it may not have gone live yet. This article covers adding certain Wordpress plugins like Yoast and Schema, properly setting up Title and Description meta information, setting up Google Analytics and Google Search Console, content length, outbound links, simple ways to test speed, and more. 

7 min read

What makes corporate reputation a valuable intangible asset?

Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation

6 min read

Reputation strategy after a crisis

ORM strategy after a problem occurs

Research shows that, on average, Americans tell 16 people about a bad service experience.

Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be more problematic. Whatever brand sentiment crisis happens, a post-crisis cleanup can help bring consumers back.

6 min read

Review management strategies

When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. 

Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key player in whether people opt for one product over another, and the wealth of online reviews and rating systems available today are simply the cyber versions of this phenomenon.

8 min read

Reverse Wikipedia Strategy

What is a Reverse Wikipedia Strategy?

The Reverse Wikipedia Strategy is a framework to improve a brand's online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it's an exercise for strategists and content creators to think about the best possible branded content.

3 min read

What is Right to be Forgotten?

If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen it won't help.

If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the right to be forgotten a human right. This means that, in certain cases, details of events can be removed from search engines.

9 min read

How to Write a Compelling Executive Biography

Highlights

  • An executive bio is a narrative summary of your professional life
  • It’s written much the same way as other narratives using key elements about the person
  • A shorter version of your executive bio can enhance your resume
  • Using these seven tips can make your executive biography more engaging and effective

As a professional, whether you’re a key figure at a large corporation, an entrepreneur with your own business or even a freelancer, there are many times when people and entities will want a deeper dive into who you are and your career experience.

It may be to showcase your current position at your company or to share with a recruiter for a new employment opportunity. It could be to present you and your experience to potential clients for your up-and-coming business or for securing freelance work. There are also marketing opportunities to showcase yourself in articles or other media. Or you might be appearing or speaking at a convention or conference and they want your background to present to attendees.

Also known as an executive profile or simply a professional bio, this can be an important and potentially vital part of your career. Resumes tell people what you do in dry bullet points, but a well-written executive bio will convey your real value and personal brand. It can even help to improve your digital footprint and online reputation.

While you can hire someone to do it for you, it's best to write your executive biography yourself. This will infuse it with your “voice” and make it stand out as a genuine, authentic representation of you, rather than a fill-in-the-blank answer sheet. 

9 min read

Measure your company’s most valuable intangible asset

Highlights:

  • Corporate reputation is factoring more and more in a company’s value.

  • A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation.

  • The wide variety of the factors that contribute to corporate reputation, from work environment and corporate culture, to quality of products and services, to community engagement and environmental responsibility, show the increasingly interconnected relationship between business, society, and human emotion.

  • Ways to measure corporate reputation include the Corporate Reputation Quotient, shareholder value, and Net Promoter Score.

6 min read

How to remove personal information from Google or the web

In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes "live" has the potential to spread to other sites and social media profiles.

Personal information to be worried about

It may sound a bit alarmist, but the truth is, you can't control everything that happens online. You may be (rightfully) worried if something very personal has been leaked on the web, including:

4 min read

How to remove web pages from Google for copyright infringement

Google keeps a pretty short list of types of content that it will remove from search results. One of which is intellectual property, including trademarks, copyright, patents, trade secrets, and other proprietary rights. 

Here are some examples of what Google considers as commonly misappropriated copyrighted content:

  • Cover art for music albums, video games, and books.
  • Marketing images from movies, television, or video games.
  • Artwork or images from comic books, cartoons, movies, music videos, or television.

Google search result removals have grown exponentially over the years. As Google indexes more content, and people rely on search results more, search result removals grow.  

9 min read

Ways to remove negative online content from search

Strategies to remove negative search results

Just about every company has something they’d like to take off the Internet. What if you could make it happen? 

Removing negative content is not a quick and easy task, but it's almost always worth trying (so long as the attempt to remove it doesn't make things worse). Research shows that nearly 45% of people discover things online that change their minds about doing business with a company. If a potential customer reads even one negative review, they aren't likely to click your link or purchase your product.

5 min read

What is defamation of character?

Defamation is the act of making untrue statements about another which damages his or her reputation

There are basically two types of defamation

  • Libel: Defamatory statements printed or broadcast over media
  • Slander: The same as libel, only spoken

To pursue legal action in either case, the plaintiff must prove that the defamation was malicious and unfair. A malicious act of libel or slander can only be considered malicious if it was untrue, or if it was put forward without a reasonable attempt to discover that it was true or not.

One recent example of online reputation damage that fits this description is the case of Nadire Atas, who allegedly destroyed the reputations of at least 45 people over a period of many years including one former employer named Guy Babcock. It took many years for her to be arrested by Toronto police where she was eventually charged with crimes including harassment and libel. 

6 min read

Can you change Google Knowledge Panel - Yes you can

How Google Knowledge Panel can be changed

Google Knowledge Panel pulls information from many sources. It can be changed to some degree. Here's how.

The Knowledge Graph is a technology created by Google that shows relevant information about a search query in the upper right corner of search results. Results from Knowledge Graph and other sources appear in Google Knowledge Panel. To change the panel, change the information from where it gets its data. This isn't always possible, but sometimes it is.

There are two main types of Knowledge Panel: 

  • Local Panels: Local Panels are associated with businesses. This type of Knowledge Panel is generally easier to change because Google pulls information directly from your Google My Business account.
  • Branded or Personal Panels: Google must determine that you are notable enough to warrant a Knowledge Panel for your personal brand. Since notability can be difficult to build, Branded or Personal Panels can be more difficult to change, but there are still steps you can take to influence what information appears on your Knowledge Panel. 

8 min read

Cheap Reputation Management - What You Really Get

We wanted to know what cheap reputation companies do. So we did a little research...

In an effort to better understand certain aspects of online reputation methods and techniques we often review the efforts of competitors. In this case study, we looked at efforts made by a cheap online reputation management company for an aerospace executive who is experiencing problems with a Ripoff Report listing and Complaints Board post on the first page of his search results.

6 min read

The basics of reputation management theory

What is reputation?

As the asset that most directly affects the decision making of your competitors, customers, friends, family, coworkers, and everyone else your name comes in contact with, reputation is a form of power. It's also fragile. So how's a reputation formed, what does it consist of, and what's the basic theory around how to build or fix it?

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