The Reputation Management Blog

10 min read

Anatomy of Search Results & How to Rank

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It takes hard work to snag a spot on the first page of Google search results. There are many aspects to consider, such as creating relevant content, incorporating relevant keywords and links, and crafting an enticing search result that makes people want to click on it. But before you can create content that excels, you need to understand how it might be displayed. 

  • Understanding the anatomy of a search result page can help you create content that entices people to click your link.
  • Structure, organize, and promote your content effectively to rank high in SERPs.
  • Update and refresh content to keep it relevant.

7 min read

PR: How to Create Articles that Perform

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Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to write an article both people and search engines will appreciate.

  1. Publish on the right website
  2. Choose the right title
  3. Technical and psychological/clickbait headlines
  4. The Description gets people to click
  5. The first paragraph is important
  6. Page length advice
  7. Bullets and numbered lists (like this one)
  8. How rich media increases dwell-time

8 min read

What is Reputation Capital?

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Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital.

  • A positive reputation enables you to better control your prices, and achieve industry recognition and thought leadership.
  • Businesses with a strong reputation capital can overcome a crisis easier and faster than those with negative reputations.
  • Reputation capital is both one of the most important aspects of any business and the most difficult to quantify.

4 min read

Brand Building Blocks

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It's crucial for any brand to be perceived as reputable. But what makes an online brand reputable in todays online environment? This is an excellent foundation because it guides you through the beginning phases of branding. This is important, because without a healthy brand image, customers are more likely to flee from your brand to that of a competitor. 

4 min read

Perform SEO on More Than Just Your Website

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Market websites other than your own. Most marketers understand search engine optimization (SEO) to some extent. When marketers perform SEO, they usually only do it for their own website, or websites they control completely like product or service specific sites. It is important to do SEO to stay competitive, but it’s also important to promote pages that are positive about your brand even if you don’t control them.

12 min read

Why is Reputation Important?

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If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.

Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:

  • More business opportunities
  • A better selection of prospective employees
  • Higher company value
  • Lower marketing costs

5 min read

How Long Does It Take to Improve Google Rankings?

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Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it's because there is a lag time of between 10 and 20 weeks before listings start to improve in search results. The exception to the rule is viral content—if users signal content is of superior value, and they do so quickly, search listings can improve in hours. Unfortunately, not every piece of content is going to go viral. Spammy, low-quality SEO can have a quick effect, but it tends to rapidly off again and will more often than not make things worse.

7 min read

Dark Media Arts: Some PR Agencies are Evil

Are some PR agencies evil?

Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.

7 min read

PR Reputation Management - Differences Between PR and Online Reputation Management

An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.

Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."

2 min read

How to Remove Personal Data

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Step by step directions on how to remove your data from data aggregators like Radaris, Spokeo, MyLife, PeopleFinders and Intelius. 

8 min read

8 Successful Examples Of Mind-Blowing Content Marketing

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Content marketing is a marketing strategy focused on creating and distributing valuable, relevant, and consistent content to attract and retain a target audience. The key words here are ‘valuable’ and ‘relevant’. Each content piece should communicate your message in a way that adds value to your readers, answers their real questions, piques and expands their interests, and makes them trust you and your brand.

7 min read

How to Remove Images from Google Search if Google Won't

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Want to remove images from Google? Sometimes negative search results take the form of images. Most often negative images cannot be removed from the internet. When they can be removed it is usually from the blog post, mugshot site, or article on which they reside and they must be removed by the publisher. Google will remove some images from search results under certain circumstances, but it is rare. Here's what to do when an image cannot be removed from the source or from search results.

3 min read

7 Online Reputation Management Myths

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The genie is out of the bottle. In this day and age, everything is public and visible. A plethora of information floats around the internet and trying to control who posts what feels like boiling the ocean. To make it worse, it takes so much time to build a reputation and only one bad moment to tarnish it.

13 min read

Reputation Management Strategy: The Bulletproof Guide

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Reputation management strategy is part of brand building, and it's so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess let alone fix. And when it comes right down to the exact techniques to repair a reputation, many CMOs, publicists, or executives are downright nonplussed.

2 min read

How to stop losing leads from Google

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Up to 90% of business leads research a brand online prior to a buying decision.

Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there are two negatives in search results, the losses can double. When three negative things are seen in search results the losses can mount to almost 60%. 

8 min read

How to unlock branded search features in Google

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Google is your new home page. When a brand dominates their own search engine results, it sends trust signals to prospective customers. Control of the many aspects of search results such as Knowledge Panel, carousel images, location information, Google posts, social media posts, and more not only provides brands with the ability to showcase why they're great, it also enables a company to keep competitors from sharing their online brand-space. This article discusses many of the ways brands can control how they're seen online.

9 min read

Google vs. Donald Trump's Reputation

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President Trump thinks Google is rigged against him. It's probably not, but that doesn't stop the scrutiny. Google's portrayal of Trump is a reflection of people's desires - all the people, not a group or an individual. While Donald Trump has mastered the art of publicity, it's a genie let out of its a bottle. Once escaped it can have unforeseen consequences like those we are seeing today.

For example, at one time President Trump wrote that "Google search results for “Trump News” shows only the viewing/reporting of Fake News Media. In other words, they have it RIGGED..."

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