The Online Reputation Management Blog

5 min read

Are reputation management services a scam?

Most people have no idea how a brand reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms. Here is how to avoid the worst of it.

Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO and a mix of other technical skills. Since online reputation management services are in high demand, many companies enter this industry despite not having the required skills. These types of companies attract clients by making big claims, unrealistic promises, and commitments they cannot fulfill. Naturally, they fail to deliver value, waste their clients’ hard-earned money and often cause more damage to their reputation.

31 min read

2021 online reputation management statistics

Online reputation statistics change regularly. This guide was last updated March, 2021.

If you’re like many brand management professionals you might lie awake at night wondering when the next emergency will upset your well laid plans - take for instance COVID-19. We understand. The online reputation management world smolders with tales of tragedy, falls from grace, and salacious rumors that can destroy careers and entire businesses. As with any threat, a little online reputation marketing knowledge can go a long way. These facts and statistics should help. 

6 min read

History of reputation management

ORM is a relatively new concept. It’s based on enhancing trust and credibility.

Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility. 

6 min read

What is reputation PR?

Traditional PR is for press. Reputation PR dominates search results.

Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs. 

21 min read

How to create the ideally structured blog post

Most people stay on a blog post for less than a minute.

Follow these steps to create a blog post that checks all the boxes. The illustration below outlines the parts of a blog and how to treat each one. Each letter calls out a section below you can refer to, as well as resources that should help you create the "ideally structured" blog post or article according to many experts. This certainly isn't the only way to do it, but one of the best.

9 min read

What is a personal brand?

What a personal brand is, why you need it, and how you build it.

  • A company’s brand is the feeling, image, or value consumers perceive about the company or its products.
  • Your personal brand is how the world perceives your reputation and your business stature.
  • Your personal brand is crucial because it is what makes you stand out from your colleagues and competitors.
  • You represent your brand all the time, so cultivate it.

8 min read

How to protect your online profiles

You aren't the only one contributing to your online digital footprint. This article provides ways to protect your online profile from those who would do you harm. 

What is online profile defense, why is it important, and how to get started?

  • The online profiles of your company and its executives are vulnerable to attacks from multiple threats.
  • Because online reputation has such a large impact on your company value, you must protect it vigorously.
  • You can reduce the impact of negative content by fortifying search results with positive, high-quality content.
  • Unhappy customers, bad publicity, competitors, disgruntled or former employees, and unmanaged corporate social responsibility can be vectors for reputation damage.
  • In this article, we lay out the steps to protect your online profiles.

7 min read

How influence and authority affect Wikipedia eligibility

  • Notability is a trait Wikipedia uses to determine whether a topic or subject is worthy enough to have its own page in Wikipedia.
  • Notability is the ability of the subject to attract attention based on its merit over a sustained, significant period.
  • Any person or business can become notable by attracting attention over time.
  • A subject should be the primary topic of several reliable information sources to be considered notable enough to have a Wikipedia page.

14 min read

Real world Wikipedia editing

Highlights:

  • Making your own Wikipedia page is tougher than it looks. The Internet is replete with articles that say creating a Wikipedia page for your company as simple and easy - which it most certainly is not.
  • Wikipedia has rules restricting you from creating your own Wikipedia page or paying someone to create one for you.
  • Creating your own Wikipedia page or paying someone to do it (though common) can get your content deleted and your account banned.
  • If a Wikipedia editor has not already written a page for you, it's probable you are not notable enough to have one.
  • A good rule of thumb is that you should have at least 10 articles specifically about your company to be considered notable.

10 min read

Edit your own Wikipedia page? No. Here's why.

Editing Wikipedia: Do’s and Don’ts

WHO CAN EDIT IT, WHO SHOULD EDIT IT, AND WHEN TO STAY AWAY

Many, if not most, vandalized Wikipedia pages about a person make the subject of the page want to correct inaccuracies or outright lies. But editing one's own Wikipedia page has its pitfalls.

Wikipedia is a one-of-a-kind platform. The best way to describe it is a not-for-profit, collaborative encyclopedia. While there are many alternatives, Wikipedia is the most visible online encyclopedia. It gets a lot of attention so it's no surprise people with a Wikipedia page would want to edit the page themselves. 

7 min read

Six Free Wikipedia Alternatives - Free online encyclopedias

There are many free online encyclopedias to fit different needs, you may have more choices than you expected.

  • Wikipedia is a great source for information, though many researchers don’t feel comfortable citing it as a resource due to its open contribution model.
  • There are several alternatives to Wikipedia that offer different advantages.
  • Some online encyclopedias are more reliable than Wikipedia due to different formats and ideology-based approaches.
  • Wikipedia is the largest online encyclopedia at 6.2 million articles and growing.
  • Encyclopedia Britannica Online is the most reliable and respected online encyclopedia, but it requires a subscription.

You can’t always use Wikipedia. Although Wikipedia dominates search engines, it’s often not the most trustworthy source. The best online encyclopedias are the ones that fit your specific needs. Here is a list of free Wikipedia alternatives. 

7 min read

Measuring corporate reputation based on shareholder value

  • A percentage of your company’s value can be attributed to your corporate reputation.
  • In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets.
  • Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation.
  • Focus on foundational business goals like satisfying customers, attracting strong employees, and generating long-term company growth.
  • Over 50% of the Walt Disney Company’s value can be attributed to its reputation.

9 min read

Corporate social responsibility and reputation

Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it also will help protect your business from reputation damage and accelerate your recovery time after a crisis.

CSR mistakes can damage or even ruin your reputation, so it’s vital to plan and implement your strategy properly. We’ll discuss the basics of CSR, as well as the benefits and how to utilize it for business growth and stability.

8 min read

What is corporate reputation?

  • According to Andrew Lester of FreshBusinessThinking.com, “A company’s corporate reputation is the sum of all the views and beliefs held about the company based on its history and its future prospects, in comparison to close competitors.”
  • Corporate reputation is arguably a company’s most valuable intangible asset.
  • Underestimating the importance of corporate reputation can be fatal.
  • A positive corporate reputation is very difficult for competitors to replicate or overcome and can have a huge impact on a company’s bottom line.
  • One of the keys to building and maintaining a good corporate reputation is keeping your stakeholders in mind first and foremost.
  • Corporate reputation can be molded by things like search engine results, the content on your site, reviews, news coverage, and public actions by your company and its leaders.

7 min read

How to survive a reputation crisis

  • Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis.
  • Every company makes mistakes. How you fix those mistakes determines whether they make or break you.
  • By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save your reputation.
  • It is critical to face up to problems promptly, directly, and honestly.

8 min read

How to avoid the corporate pitfalls of reputational risk

What is reputation risk, and how to reduce it

Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy.

Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable.

Learn more about what reputational risk is, where it comes from, and how you can protect your company from the losses it causes.

Prev 1 2 3 4 5 Next