Voice Search Today and How AI is Accelerating It
Nearly 50 percent of all searches are voice. Voice search has grown at a rapid pace since Google announced something surprising back in 2016: the news that voice search made up 20…
Reputation Management
The Elements of a Web Page for SEO Success
If you make or edit online content, you are a content creator. As a content creator, you’ll need to strike that balance between SEO (search engine optimization) and a positive…
How to Rank Above Position 1? Just Get Position Zero
Why do some web pages show up “above” the first search result, and just below any paid (PPC) results? This is called a Featured Snippet, or “position zero” in the…
The Differences Between PR, ORM, PPC, and SEO
ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. ORM: (Online reputation management) is…
Online Brand Touch Points and Their Impact on Search Results
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s…
How Search Engine Reputation Management is Different Than SEO
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually…
Using SEO to Get Your Site Seen Online
There was a time when you couldn’t get a chicken soup recipe while sitting on the toilet. Strange but true! It used to be that you asked your mom, or…
Where to Guest Post Now: a Growing List
For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that…
Why Is The News So Negative? Negativity Biases, Media Bias, and More.
Imagine that you saw two news articles. The first headline said “The weather is beautiful today!” while the second proclaimed that a dark storm was headed your way. Which would…
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