About Google Knowledge Panels and How to Get One
Key Takeaways: Google Knowledge Panels are becoming increasingly important for marketing, as Google is expanding the number of subjects that trigger a rich result. There are two basic types of…
Reputation Management
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
What Is Propaganda? Marketing, Misinformation, and Reputation
{ "@context": "https://schema.org", "@type": "DefinedTerm", "name": "Propaganda", "description": "Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective…
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool…
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in…
What Is Reputation Management? Definition, Process, and Ethics
Table of Contents Introduction Understanding Reputation Management Types of Reputation Management The Importance of Reputation Management Who Controls Your Reputation? How to Manage Your Online Reputation Reputation Management Checklist Reputation…
What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or…
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this…
What is a Digital Footprint? Invisible Online Trails
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling…
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