What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its…
Reputation Management
Five Tips to Manage Yelp Reviews Online
Yelp is now the granddaddy of business-to-consumer (B2C) directories. Yelp lets folks find and contact your business—pretty clutch when your top priority is bringing people in the door. But it’s…
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their…
How Fortune Ranks the Reputation of the World?s Most Admired Companies
The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list: Fortune’s World’s Most Admired Companies. The peer-judged list is scored and determined…
The Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
About Google Knowledge Panels and How to Get One
Key Takeaways: Google Knowledge Panels are becoming increasingly important for marketing, as Google is expanding the number of subjects that trigger a rich result. There are two basic types of…
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
What Is Propaganda? Marketing, Misinformation, and Reputation
{ "@context": "https://schema.org", "@type": "DefinedTerm", "name": "Propaganda", "description": "Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective…
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool…
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