How to Improve Online Reviews
Online reviews are important – obviously. Their impact, good or bad, cannot be overstated. Research indicates that a staggering 91% of consumers read online reviews before making a purchase decision.…
Review Management
Analyzing Online Reviews and Feedback to Improve Reputation
Online reviews and feedback have emerged as a way for businesses to understand consumer sentiment in almost real-time. But to get the most out of this form of sentiment analysis,…
20 Business Review Sites to Manage Online Reputation
One of the best ways to find customers and expand your business is through review and directory sites. It’s also how you grow your online reputation and can learn valuable…
Repairing a Damaged Reputation Online | Tactics
No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern-day communication channels, like blogs,…
Google Reviews: How to Handle a Negative Review for Your Business
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise…
Should Businesses Sue Over Online Reviews? Read This Before You Act
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free…
What Are Gated Reviews? Are They Good or Bad?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion…
Social Proof: Building a Strong Reputation By Leveraging Psychology
Have you ever attended a concert when, after a song has been played, a single person bursts into applause before anyone else? Have you ever noticed how almost everyone else…
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
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