Social Proof: Building a Strong Reputation By Leveraging Psychology
Have you ever attended a concert when, after a song has been played, a single person bursts into applause before anyone else? Have you ever noticed how almost everyone else…
Review Management
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found…
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other…
Five Tips to Manage Yelp Reviews Online
Yelp is now the granddaddy of business-to-consumer (B2C) directories. Yelp lets folks find and contact your business—pretty clutch when your top priority is bringing people in the door. But it’s…
Using NPS to Both Measure Brand Image and Protect Reputation
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer…
Can the Yelp Algorithm Be Beaten? Understanding Yelp Review Filtering
Review management is a large part of local business reputation management. We are often asked to improve reviews for a business by savvy owners who understand that a single-star improvement…
How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different…
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review sites before making a purchase. Because reviews are often…
How To Monitor Your Online Reputation: Step-By-Step & Tools
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that…
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