6 min read
By Reputation X on
6/10/21 7:36 AM
Digital PR
(public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.
The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept.
TOPICS:
Reputation PR
Reputation Protection
Corporate Reputation
7 min read
By Reputation X on
2/10/21 5:45 AM
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
TOPICS:
Reputation PR
Online Reputation Management (ORM)
What is Reputation
Corporate Reputation
6 min read
By Reputation X on
12/22/20 12:34 PM
Traditional PR is for press. Reputation PR dominates search results.
Want to crush a competitor in search results? Want to save your own brand online? Perhaps you'd like to simply cause that great article languishing on page five of Google to get more attention - you saved all those children in Africa after all! Reputation PR (Reputation Public Relations) is often technical for public relations that can be used as a shield, or as a sword, depending on your needs.
TOPICS:
Reputation PR
SEO Reputation Management
Online Reputation Repair
Reputation management services
4 min read
By Reputation X on
9/30/20 12:28 PM
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated to and your corporate reputation. We've found that many companies don't optimize giving in a way that benefits their online reputation to the fullest so here are some things generous businesses can do to not only help charitable causes in need but improve their reputation PR as well.
Once you choose a cause you'd like to support, ask if they're willing to do one of these things to promote your donation:
- Write an article and post it to their site
- Publish a press release about the gift
- Post about it on social media
TOPICS:
Reputation PR
Reputation Marketing
Corporate Reputation
Corporate Social Responsibility
11 min read
By Kent Campbell on
4/9/19 9:49 AM
Just because you write something doesn't mean it will rank well or be visible in search results. How an article is structured can make all the difference. This article outlines how to create an article people will appreciate, and search engines will reward with higher visibility.
- Publish on the right website
- Choose the right title
- Technical and psychological/clickbait headlines
- The Description gets people to click
- The first paragraph is important
- Page length advice
- Bullets and numbered lists (like this one)
- How rich media increases dwell-time
- Add "schema" to your HTML to get rich results in Google and Bing
TOPICS:
Search Engine Content Marketing
Reputation PR
SEO Reputation Management
12 min read
By Kent Campbell on
1/5/19 5:27 PM
If you're here, you probably know exactly why reputation's such a big deal today. You want your personal or your company reputation to have access to the best opportunities, and a bad reputation can prevent that. A great reputation will open doors to fantastic opportunities and (if you're a business) unhindered access to your ideal client base.
Your reputation is the single-most important aspect of your business. It affects everything from the number of followers on social media to your overall business revenue. Here are just a few other benefits of a good reputation:
- More business opportunities
- A better selection of prospective employees
- Higher company value
- Lower marketing costs
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Protection
Online Reputation Repair
6 min read
By Kent Campbell on
12/23/18 9:48 AM
Are some PR agencies evil?
Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private contractors, all have a similar agenda: Lay false trails, generate fake news, and use social media to weaken or decimate rivals by manipulating public opinion for nefarious purpose.
TOPICS:
Reputation PR
Business Reputation Management
7 min read
By Reputation X on
12/17/18 4:06 PM
An online reputation management (ORM) firm isn't a public relations firm. PR firms tend to be more relationship-based, whereas ORM firms tend to be more technical and content-oriented. The best online reputation agencies use PR firms as a go-between with publishers while they work their magic behind the scenes. ORM firms also tend to operate in stealth mode, often quietly supporting PR campaigns in the background.
Reputation management and public relations (PR) are often confused. Although the two share similarities and may be used in conjunction with one another, PR is more forward-facing and visible to members of the public. Online reputation management (ORM) services often occur behind the scenes and are not as obvious to casual observers. Think of reputation agencies as the "man behind the curtain."
TOPICS:
Reputation PR
Online Reputation Management (ORM)
Reputation Management Companies
Reputation Strategy
13 min read
By Kent Campbell on
7/12/18 8:59 AM
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the world of business, reputation has an ever broader impact than ever.
TOPICS:
Online Review Management
Reputation PR
13 min read
By Kent Campbell on
7/4/18 4:03 PM
A person or company’s reputation is based on information (of some kind or another). And every reputation is perceived by people (of some kind or another). Put information and perception together, and you have reputation.
TOPICS:
Reputation PR
Online Reputation Management (ORM)
8 min read
By Reputation X on
1/2/18 1:02 PM
Every year take time to take stock of your online reputation and make adjustments to your reputation management campaign. We've wrapped up these top reputation management tips for improving the way Google shows your brand online.
TOPICS:
How to Do Reputation Management
Reputation PR
Online Reputation Management (ORM)
Defamation
Reputation Marketing
9 min read
By Reputation X on
7/5/17 5:49 PM
Crisis communications is the act of managing perception of an event. It isn't management of the event itself. It is communicating in a way to minimize damage. Crisis communications is viewed differently by various stakeholders. Attorneys will have the view of saying little to avoid or minimize future litigation. The CEO may have a personal view, trying to save face or retain some semblance of authority. The Board of Directors may be primarily concerned with stock price. One thing they all have in common is a desire to minimize damage.
TOPICS:
Reputation PR
13 min read
By Kent Campbell on
3/8/17 5:12 AM
ORM, PR, and SEO -- what are all of these acronyms for? Let's break them down, and then delve deeper into how they all fit together.
- ORM: (Online reputation management) is the repair and maintenance of a person, company, or other entity's online image.
- PR: (Public relations) is the how organizations, businesses and people communicate with the public and media.
- SEO: (Search Engine Optimization) is the effort made by online content creators (of words, images, videos, or other media) to help a website rank higher in search engine results.
PR, SEO and ORM are all specialized disciplines of online marketing.
TOPICS:
Reputation PR
SEO Reputation Management
Reputation Protection
Reputation management services
5 min read
By Reputation X on
2/22/17 9:08 AM
PR vs. advertising. What's the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from related areas.
TOPICS:
Reputation PR
10 min read
By Kent Campbell on
2/20/17 1:01 PM
The term "fake news" took on a whole new meaning and set of consequences following the 2016 U.S. presidential election. One of the biggest stories following the election was the chaos wrought by so called “fake news” articles and publications.
TOPICS:
Reputation PR
Business Reputation Management
9 min read
By Reputation X on
12/24/15 9:41 AM
Chipotle will survive e. coli just like Jack in the Box did in 1993. But there is a 100% certainty a new threat will demonize some other company and destroy its reputation in the coming year. Every year, there is a new list of the biggest PR catastrophes. None of the players knew they'd be next to dance at gunpoint. But who does the cleanup?
There are often three pieces to a crisis management team:
- The internal team
- Third-party specialists
- Ghost media consultants who work quietly in the background
TOPICS:
Reputation PR
