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The Online Reputation Management Blog

3 of the Best Ways to Vary Anchor Text for Link Diversity

Back in the day of black-hat SEO techniques, there were many who tried to increase search rankings by using the same anchor text for backlinks. The hope was that Google would see links from this anchor text and rank the site higher for that keyword phrase. Thanks to Google’s advanced algorithms, the complete opposite now happens.


Bounce rate reduction: Split testing, better stories, and the 3-second rule

In the world of SEO, a lot can be faked. Unfortunately, things get a bit tricky when it comes to bounce rate. Lowering bounce rate by using various tricks can do the job, but can bring more harm than benefits in the long run. Even if you trick your analytics tool to obtain great percentages, the question remains: how many of the visitors to your website stick long enough to become buyers of your products? Also, will they want to browse other pages or come back after their first experience on your website?


Repairing a Damaged Reputation Online

No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern day communication channels, like blogs, social networks and review sites, means that one bad customer experience or a small lapse in service standards can quickly damage a brand’s reputation.


Tools: Name Generators, Whiteboards & Mind Mapping

How does the word “brainstorming” make you feel? Some people get excited about the prospect of throwing around ideas and coming up with something brilliant, while others seem to dread staring at a blank board all day in the conference room.


Can Bots Write Articles Yet?

Everyone who uses the internet has interacted with bots. Bots chat with us on apps, leave comments on articles and videos, and write social media posts. We know that bots have the ability to put words together coherently. But can bots write entire articles by themselves?


How Video Can Enhance Your Online Reputation

Video can be used to enhance online reputation. Search results today contain blog posts, articles, images, news and video. They're called "mixed results". Search engines want to provide the best results possible in whatever format necessary. Video is fast becoming the best way to engage audiences which means you can use it to improve your reputation online. 


Why Most Blogs Die After 100 Days

For many businesses, the first interaction a customer will have with you is on your blog. Content marketing plays a huge role in building brand awareness and creating a positive reputation with your target audience.


Could Augmented Reality Overlay Burqas on Women?

Augmented reality is a data-overlay over the real world. Taking the WSJ's article about the difference between conservative and liberal Facebook feeds a few steps further we could end up with burqa's overlaid over every woman's body through the magic of augmented reality.


Why Video is the Future of SEO and Content Marketing

If you're considering adding video to your content marketing strategy, you are making the right decision. According to Cisco, 69 percent of all consumer Internet traffic will be the result of video. In addition, 79 percent of B2B marketers are starting to utilize video. Yet, video doesn't just work magically. You need to have intent, post something relevant and tell a story. If you want to have a higher engagement rate with customers, consider adding more video to your content marketing mix.


Suppress Negative Search Results

An online reputation suppression strategy is based on moving existing and newly created positive search results higher in search results in order to move down or 'suppress' negative search results.


How Much Time Should You Spend Editing Content?

Your company creates a lot of content. Some is owned, some earned, some paid, and some a combination. In today's online environment there is often a high degree of edit ability, even for content not necessarily owned by the brand. But resources are always tight, so what content should get the most attention?


Do Accelerated Mobile Pages (AMP) Provide SEO Value?

It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative version of your website that is designed using the AMP standard. The alternative version of your site is hosted on servers around the world, instead of your own. AMP pages are fast, but not-fancy.


Content Marketing Mistakes Affecting Your Reputation

Content marketing is easy, except when it isn't. Here are content marketing mistakes to avoid.


The Difference Between a VPN and a Proxy for SEO

The main shared function of both Virtual Private Network (VPN) software and Proxy services is to give you, the user, control over your IP address while online. It’s not uncommon for many VPN service providers to also offer a proxy service as standard, however there are a plethora of standalone proxy services that can be used at a lower cost than most VPNs - even for free.


The Perfect Article Has Exactly 738 Words (Just Kidding)

Wouldn’t it be nice if there was a surefire formula for writing the perfect blog post? One that told you how to lay it out, what information to include and what kind of images to add. Imagine if it even told you what your word count should be!


Why Reputation Services Don't Always Work

Sometimes online reputation projects don't work. There are a number of reasons for a project not working out but a few that stand out. The number one reason is a lack of SEO, but there are other reasons too. 


What Will SEO Look Like in 10 Years?

Google search will be almost entirely based on artificial intelligence, inbound links will have little to no relevance, and the search box will have all but disappeared.


What Makes Us Drawn to Negative Online Content?

Humans have what is called a “negativity bias” because we’ve evolved to react to threats. Like Google, we’re pattern discovery machines; when something stands out, like a threat, our minds highlight it. The negativity bias is leveraged by the media to increase profits. The fact is, bad news gets more attention, more clicks, and leads more revenue for the publication. Google also reacts to this pattern by giving people what they seemingly want - more bad news.


How Search Affects Startup Valuation

People believe what they see in search, whether it's true or not. This affects how people within the herd react, how they feel about a startup, and whether they invest.


Top 10 Website SEO Errors

As an SEO consultant I had plenty of potential clients approach me looking for a fix for their website. Many said they’ve done everything right, built some backlinks, waited and waited but nobody showed up to the website. There are a number of reasons why no organic traffic is showing up: lack of keyword research, poor quality backlinks, etc. but a large percentage of them simply haven’t set up their on-page SEO correctly.

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