How Instagram Reels Can Increase Engagement
Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on the platform. It has been firmly established…
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Link Equity Explained: What It Is and How It Is Calculated
Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your website needs high-quality links from high-quality websites. After…
Tools to Improve Both Search Engine Optimization and Online Reputation
Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your business) name see positive results that talk about your expertise, trustworthiness, and…
Why a Negative Search Result Suddenly Rises and Then Stays Put
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide,…
What Is the Digital Millennium Copyright Act? DMCA Overview
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service providers for copyright infringement committed by their users. The DMCA…
Nine Fairly Easy Content Types to Drive Your Brand Blog Traffic
Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective way to reach their customers, gain loyalty,…
How to Rank In Googles Featured Snippets Results
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets, which appear first in the search engine results pages (SERPs).…
Overview – 6 Principles of Persuasion | Tactics and Techniques That Work
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
How to Use Stories to Create a Relatable Online Brand
Images can be duplicated and marketing tactics can be copied, but your stories are yours. And in a world where it’s difficult to remain memorable, stories are your unique competitive…
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