URL Best Practices For Google – Length – Keywords – Structure

Google emphasizes the necessity of adopting simple, friendly URLs.

SEO is built on a solid understanding of URL and domain name structure. To deal with numerous pages developed regularly to index, both Bing and Google have made great strides. However, the fundamental goal of SEO URLs is to ensure that both the human searcher and the search engine can easily grasp the page’s content and your website’s structure.


URLs are seemingly insignificant addresses to web pages for many people. However, how you organize URLs for SEO purposes is essential. This article will share best practices for SEO-optimized URLs.

A crucial building element of SEO is understanding the structure of domain names and URLs

Google and Bing can now expertly handle the challenges of an ever-increasing amount of sites to index. The primary concept of SEO URLs is to make it simple for the searching human to understand the page content and for the search engine to understand your website.

You might want to utilize a subdomain for fresh material in some circumstances. A subdomain is a modification to your URL. Bing and Google view your subdomains as entirely independent URLs from your primary domain. While it’s not the main residence, it’s close enough to be considered a guesthouse. This site’s leading site includes all subfolders as though they were individual rooms.

Subfolders, rather than subdomains, are the preferred method of storing your content. This is because subfolders are considered a website’s part, whereas subdomains are considered entirely separate domains.

If you need help setting up an SEO-optimized URL, a PPC agency can provide you a URL to publish a new page or post, you may edit the permalink component so that it is most useful and search engine-friendly. 

Shorter is preferable

Overall, it is preferable to have more concise URLs. It isn’t necessary to rewrite URLs that are less than 60 characters in length, but if your target pages have URLs more than 100 characters, you have a good possibility of enhancing your SERP rankings by doing so.

Your visitors will appreciate shorter URLs. They’re simpler to copy and paste, as well as share. When URLs are shared, people are more inclined to click on links that appear more readable.

Include focus keywords

Focus keywords in the URL might make it easier for folks to understand whatever you’re pointing to when they see it in social media or an email. When users share URLs, many of them are copied and pasted. Your links will be more trustworthy to users if they contain keywords in the URL that reassure them that they are going to the right place.

Then there’s the major one: URLs appear in Google and Bing search results. This means that people look at the URL and the title and meta description offered in the search results. As a result, an essential factor that searchers examine when determining where to click is the URL. Therefore, to gain more clicks when you appear in a search, you should make your URLs legible and valuable.

Make sure that any URLs that have changed are redirected

Establishing your site’s URLs should be done as quickly as possible during a web build or rebuild. If you want to modify any URLs after a search engine has indexed them, you’ll need to make a 301 redirect from the older URL to the new URL to prevent your visitors from seeing 404 Error pages. If you’re altering a considerable number of URLs at once, there are a few mass-loading 301 redirect plugins in WordPress that can help.

Your URL is the first thing people see when they come to your website. So put your best foot forward, and the clicks should start coming in no time.

Page depth should be kept to a minimum

Page depth refers to the number of apparent folders (/) required to land on your page. Keeping your URL short and simple is critical in this area as well. When it’s easy for human searchers to find what they’re looking for, you are recognized in the SERPs. Use your best judgment to make it easy for your searchers to find what they’re looking for. 

Folder count does not influence search engine results but page depths (the click numbers it takes to navigate from the home page to a specific page). So, finally, your homepage should provide quick and easy access to all of your most important ranking content.

Match the URLs to the titles

Human searchers can better picture what your site offers by matching your URL to your page titles. They don’t have to be exact duplicates, but they should be near. Also, this isn’t a hard and fast rule. When possible, this is a good idea; but, if titles are simply too long, reducing them can be beneficial. 

It’s unnecessary to add stop words in the URL if your title or headline contains them (or, but, of, the, a, etc.). Likewise, you don’t have to include them, although, in some sharing situations, it can help to make a URL shorter and more readable.

In conclusion

When a URL is SEO-friendly and has a logical structure, it is easier for people to remember and share. Despite being a minor ranking factor, URL structure significantly impacts (SERPs) and user behavior. Hopefully, these URL best practices will help improve your search rankings.

Tags: Reputation Marketing, SEO.

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