Like literal footprints in the sand, Google tracks everything you do online to build an intricate web of data known as a digital footprint. Every “step” leaves an indelible mark…
Localization involves adapting a business to appeal to target markets around the world. It includes integrating the local culture, language and way of life into your offering. People tend to…
Making ethical decisions is essential for the reputation of any business, and ethical behavior is of particular concern for human resources departments because they are directly responsible for dealing with…
You may interact with artificial intelligence (AI) daily without realizing it. Many people still associate AI with science fiction dystopias, but that characterization is fading as AI develops and becomes…
Social media has opened up new avenues for brands to engage with customers and promote their products and services. Unfortunately, even the big players experience social media disasters. And some…
Online reviews can make all the difference to your business. Figure this — 89% of consumers read reviews online as a part of their buying process. Bad reviews here can…
Fake videos and images have been around for as long as photography and films have existed. Forgeries have entertained and deceived, and since the inception of the internet, this has…
Even though the internet is a valuable source of information, it presents multiple security risks and vulnerabilities, such as cybercrime, which are rapidly increasing due to the COVID-19 pandemic. Therefore, individuals…
Online reputations matter – especially if you are in business. But what can we do if our online reputation is under attack? Here we look into the issue of libel…
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