The Online Reputation Management Blog listing page

5 min read

Best Instagram Bio Tactics to Drive Clicks and Brand Awareness

Historically, Instagram doesn’t like people leaving the platform by clicking links, therefore there are so few places where you can put a clickable link on Instagram.

These are:

  • Instagram bio
  • Instagram stories

While links in stories only live for 24 hours and you have to create new stories again and again to keep those clicks coming, your link in bio is always there. It is the only way to generate some clicks and leads on Instagram without proactively creating new content.

7 min read

The Benefits of a Good Reputation Online

The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with good reputations tend to be treated better online - even given a second chance. 

You can change your reputation over time. Just like reputations can be tarnished, they can also be repaired so that you can reap the benefits of having a positive online reputation. It's important, and it's worth the time to keep it in the best possible shape. There are countless benefits to maintaining yours, but here are the ones we find most important. 

8 min read

Reputation Branding – A Quick Guide to the Basics

Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns) and bring in more customers through word of mouth.

You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many levels and the only way to keep your business afloat is to have a solid brand. There are many studies and surveys supporting that:

According to Fundera, over 40% of customers don’t mind spending more money at brands they’re loyal to. At the same time, almost 60% of people remain loyal to businesses that understand them, and almost 90% of consumers are loyal to brands that share their values.

7 min read

How to Get Started as a Wikipedia Editor

Highlights

  • Creating a Wikipedia editor account unlocks more opportunities to increase your influence on the online encyclopedia.
  • Benefits of creating a Wikipedia account include establishing an online identity, tracking edits, and communicating with other editors. 
  • You can create an account in a few clicks, but building it requires time and effort. 
  • Wikipedia has a game to learn how to edit!

An established Wikipedia editor holds a lot of power on the platform. Wikipedia editors in good standing enjoy a more significant influence because they can make changes that are way more likely to stick. Since Wikipedia routinely ranks in the top positions in SERPS, creating and maintaining an editor account is a valuable addition to your marketing initiatives. 

5 min read

How to Make PR Content Rank Online

Most PR content does not perform well in search results. This article will help fix that problem.

Reputation X does not call up the New York Times and ask for content to be created; if we did so, we could inadvertently become the story. Instead, we work with and often through PR professionals for that aspect of online reputation management when needed. Here are some tips we provide PR pros we work with to amplify content we direct PR agencies to place for our clients.

6 min read

Reputation Management Roundup - October 2021

In this article: About half of business listings include inaccurate information, Apple and Microsoft are both looking into more ad control technology, a new search engine is on the rise in Europe, and Google is treating search result titles differently. 

Here's a roundup of what's changed:

11 min read

Should businesses sue over online reviews?

Highlights

  • A business can sue if an online review is untruthful, libelous, slanderous, defames character, intentionally interferes with business expectancy, violates privacy rights or breaches a contract.
  • A lawsuit is not usually the preferred course of action when dealing with negative reviews.
  • In most cases, online reviewers are protected as long as their statements are truthful. In fact, in the United States, most states have laws that make it illegal for businesses to interfere with or manipulate online reviews. Canada also has similar laws.

Everyone has an opinion and that is no more true than online reviews. No one is spared from the judgment of strangers anymore. If you're a business owner, you might cringe at that idea – and then wonder how to change it. But before you reach out to your lawyer, take a breath. In most cases, suing the reviewer is usually not the best course of action. 

Sections

6 min read

Absolutely Fascinating Wikipedia Terms

Key insights

  • Wikipedia has its own culture. Knowing the jargon will help you navigate the online encyclopedia. 
  • There are terms in different categories: about users, policies, creating content, and references.  

It’s hard to overestimate the power of Wikipedia. While some other websites could have a bigger effect on your company’s reputation or SEO, few of those websites are edited by the general public. 

To understand and leverage Wikipedia, you need to speak its language. Knowing these terms will not only give you a head start into working with Wikipedia the right way, but also provide insight into the politics behind it. Wikipedia’s jargon is in large part concerned with transparency: knowing who edits what and making sure each article is as unbiased as possible. 

6 min read

What is digital PR?

Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging.

The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you can imagine, each party pushes its own focus and corresponding language, creating a diffuse concept. 

11 min read

Someone trashing you online? Here’s how to identify them

Tracking down who is defaming you online isn’t always easy, but some tips and tricks can help. The key is using tools and strategies to gather identifying information about the anonymous poster. Finding their email and IP address is a good start.

Highlights:

  • It has become easy for people to anonymously post false and damaging things about you or your company online.
  • You can find out who defamed you online—even if they post anonymously.
  • There are tools and tactics available to uncover information identifying the defaming person.

Who might be creating negative content about you online?

It’s an altogether too common occurrence. You see something untrue and damaging about you or your company that someone posted online. Anonymously.

8 min read

How Reputation Firms Cheat

Highlights

  • Most reputation management tactics are ethical because they seek to manage the available information about a company without deception.
  • There are several ways that an organization can engage in unethical reputation management, including astroturfing, fake reviews, negative reputation website ownership, DDoS attacks, and generating false news about competitors.

Real reputation management involves knowing about, correcting, and balancing information about a person or company online. 

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