The Reputation Management Blog

5 min read

Same name but bad search results. What to do.

Published on 09/16/19 5:49 PM PST by Brianne Schaer

Are you the only person in the world with your name? Probably not. We work too hard maintaining our reputations to fall victim to someone else’s mistakes. This can happen if someone with the same name as you or your company is involved in a scandal or some type of negative publicity. The reputational downfall associated with their name can affect you since you share the same name and, as a result, the same search results.

Sometimes the actions that other people take can affect your own reputation in a very serious way.

  • What do you do when someone with the same name as you is involved in a scandal?
  • How do you distinguish yourself if you have a very common name?
  • What tools can you use to monitor what is being said about your name online?
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7 min read

Use Sentiment Analysis to Win the Brand Comparison War

Published on 09/10/19 4:57 PM PST by Brianne Schaer

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of your reputation online and help you to target your own content plan to either improve negative sentiment or to reinforce positive sentiment.

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6 min read

Why People Trust Strangers When Buying Online

Published on 08/07/19 12:22 PM PST by Brianne Schaer

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.

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6 min read

What is ethical reputation management?

Published on 08/19/19 4:12 PM PST by Kent Campbell

What constitutes right and wrong behavior for online reputation management and public relations companies? It's similar to how ethics in the media are treated. There is a lot of confusion. We hope this article will help outline what really is, or is not, ethical in the online reputation management industry.

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16 min read

Checklists and tips: Create and promote winning blog posts

Published on 09/16/19 9:54 AM PST by Brianne Schaer

You’ve just finished your latest blog post. You’ve dedicated hours to create it. But what happens if nobody reads it? Without a solid content promotion plan in place, your readership may never increase. In fact, you should be spending more time promoting your posts than you spend actually writing them. Here are the main points:

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5 min read

Don't pick the wrong search phrases

Published on 09/16/19 9:47 AM PST by Kent Campbell

Originally published on 21 July 2019

Using "related searches" for a reputation management campaign may provide short-term improvement, but cause long-term problems by associating a client's brand with a negative query. Here's how to avoid that.

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8 min read

Value of Corporate Reputation as an Intangible Asset

Published on 08/22/19 6:59 PM PST by Brianne Schaer

The success of your business often rides on one thing: your corporate reputation. But how can something so important be intangible? Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

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6 min read

How to block Archive.org?

Published on 08/03/19 10:27 AM PST by Kent Campbell

There is a lot of apparently bad / old / inaccurate information out in the world about how to block archive.org, otherwise known as "The Wayback Machine" from scraping your site. This is the most accurate information we can find about it as of this writing. Spoiler alert: Internet Archive did remove our site once we asked, but the robots.txt method did not work. 

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4 min read

How to Manage Yelp Reviews for Small Businesses

Published on 08/22/19 5:59 PM PST by Brianne Schaer

Every additional 1-star improvement can increase business 9%. Think about that. 

Whether you own a coffee shop or an auto body repair, chances are one of your main sources of business is from your Yelp page. By this point, you’ve surely put the time and effort into making your profile stand out from the rest of the crowd.

However, the work doesn’t end there. You must continue to manage your Yelp reviews to make sure the right people are leaving reviews, the positive reviews outnumber the negative, and that any issues are being addressed.

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4 min read

How to Make a Page Disappear from Google

Published on 05/29/19 8:52 AM PST by Kent Campbell

You can make Google ignore a web page, thereby making it "disappear" from search results, by adding a "noindex"meta tag to the HTML code of a single web page on your site. When Google crawls the page with the noindex tag on it the search engine will delete the page from search results. This method only works if you control the website and have access to the HTML code of a page.

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