What makes business blogging such a good idea?It’s the ability to accomplish many important goals, including branding, product positioning, context management, sentiment control, and many more.Know, Like and Trust (KLT)…
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come…
Use Post Insights in Instagram Business and other analytic tools to analyze the performance of Instagram hashtags, avoid irrelevance and increase your reach. When it comes to Instagram marketing, there’s…
Thousands of content pieces are published across the web every day. Each piece is created to give client brands a powerful and effective way to reach their customers, gain loyalty,…
Today, having a positive online reputation has become an integral part of our life. Online reputation refers to how a person perceives you online. Your digital footprint is directly related…
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets, which appear first in the search engine results pages (SERPs).…
Psychologist Robert Cialdini developed the Six Principles of Persuasion, which are widely influential in marketing, sales, negotiation, and everyday relationships.The principles are reciprocity, commitment/consistency, social proof, liking, authority, and scarcity.Each…
Images can be duplicated and marketing tactics can be copied, but your stories are yours. And in a world where it’s difficult to remain memorable, stories are your unique competitive…
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found…
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