Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for…
Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make…
Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation…
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their…
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s reputation is easier to gauge than you might…
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a…
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why. How does reputation affect a business? It can…
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