The Benefits of a Good Reputation
The benefits of a good online reputation include higher trust, better talent, less risk, and more profit. But the advantages of a good corporate reputation extend beyond that. Companies with…
Reputation Management
Google Reviews: How to Handle a Negative Review for Your Business
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise…
Social Media: Pros and Cons for Small Business
The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing market data. But it also has several disadvantages, including the…
Eight Steps to Repair Onlne Image After a Reputational Crisis
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses. In…
People Also Ask: How to Change It, How to Improve It
One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should…
What Is Reputation? Definition, Importance, Tactics and Repair Strategies
Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Online Reputation Management Tools We Like
Tools used in reputation management campaigns There are four types of tools used for reputation management. They are: Monitoring Outreach Analysis Publishing The vast majority of reputation-related tools can be…
Reputation and Sentiment Analysis Go Hand in Hand
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or…
What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
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