Social Media: Pros and Cons for Small Business
The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing market data. But it also has several disadvantages, including the…
Reputation Management
Eight Steps to Repair Onlne Image After a Reputational Crisis
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses. In…
People Also Ask: How to Change It, How to Improve It
One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should…
What Is Reputation? Definition, Importance, Tactics and Repair Strategies
Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Online Reputation Management Tools
Why Your Online Reputation Lives and Dies in Search Results Here’s a uncomfortable truth: before anyone buys from you, hires you, or partners with you, they Google / ChatGPT /…
Reputation and Sentiment Analysis Go Hand in Hand
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or…
What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Reputation Strategy After a Crisis Has Occurred
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
Review Management Strategies and Tactics
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. …
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