Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise…
The use of social media can provide several benefits to businesses, such as generating leads, increasing brand awareness, and providing market data. But it also has several disadvantages, including the…
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses. In…
One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should…
Reputation is people’s general opinion or estimation about someone or something. It measures how much respect, admiration, credibility, or trust a person or entity has earned in a particular social…
Tools used in reputation management campaigns There are four types of tools used for reputation management. They are: Monitoring Outreach Analysis Publishing The vast majority of reputation-related tools can be…
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or…
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But…
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
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