Branding and Reputation Management Are Different.
Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your reputation are totally different and…
Reputation Management
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t want a backlink profile with…
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
How to Control How You’re Seen Online: A Compact Guide
Online reputation is like a credit report everyone can see. Whether you are a movie star or an investment banker, your online reputation determines how others perceive you. Everybody can…
How Search Engines Work | From Archie to AI Search and Google
Brief Overview of the Role of Search Engines You’re on the internet right now. You probably found this web page with a search engine. But have you thought about how…
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use…
Why Reputation is Important for Business and for People
Summary Having a good reputation is important for individuals and businesses because it can open doors to new opportunities and lead to increased revenue. A bad reputation can close doors.…
How Long Does It Take to Improve Google Rankings?
Why does it take six months for a website to rank? We get asked this quite a bit. For the most part, it’s because there is a lag time between…
Differences Between PR and Online Reputation Management
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one…
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