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What to know about Wikipedia eligibility
Updated on July 30, 2021 by Reputation X
To create a Wikipedia page for a brand or for yourself, you must first have notability. That is, you need to "qualify" before any steps are taken to create a Wikipedia page.
Notability is especially important when a new Wikipedia page is created. Without notability a new Wikipedia page will most likely be deleted.
Many people and companies qualify, but do not yet have a page. But once an entity qualifies by having enough notability, the next step is to create the page. But how do you get a Wikipedia page? Well, don't get ahead of yourself, before you start, here are four things to consider.
We've also provided references to further reading at the bottom.
But why do Wikipedia pages get removed so often? Because editors make mistakes, mainly around notability requirements or spamming. This article, while not exhaustive, answers some of the biggest questions about qualification for a Wikipedia page that won't be deleted (probably).
1. Is your brand notable enough for Wikipedia inclusion?
At its core, Wikipedia strives for reliability. Are there articles written about your brand or about you? A Wikipedia page about a person requires the person be notable. Many people and brands believe they are notable enough, but aren't.
An article where you are just mentioned or quoted isn't usually good enough. Articles about you need to be *about* you as the main subject. This type of article could be an interview, a biography, or an article by a reasonably well-known author.
Here are two guidelines:
- Is your brand name (or your name) in the title of the article?
- Is the article on a site most people have heard of?
Wikipedia states it this way:
If a topic has received significant coverage in reliable sources that are independent of the subject, it is presumed to be suitable for a stand-alone article or list.
Certain subjects within Wikipedia have their own special guidelines. These are called Subject-specific notability guidelines.
2. Are there numerous well-known references online?
Quality is important - so is quantity.
It takes more than one reference to make a Wikipedia page. Far more. For example, a biography of a living person (we're assuming if you're reading this you are alive) requires web references for most facts presented.
For example, a statement like: "John Smith is the CEO of Acme Roadrunner food and was born in Ventura, California on July 5th, 1964." would ideally require one or two solid and verifiable references about those facts.
Acceptable references could be public birth records on a government website, an article about John Smith in a well-known and respected publication, etc. An example of this would be Elon Musk's Wikipedia page, which states that he is CEO of numerous companies, with a reference to a site called Computer History.
Primary vs. reliable sources
What is a primary Wikipedia source?
Primary sources cannot be used for new Wikipedia articles (usually). According to Wikipedia, a primary source is original material that is close to an event, and is often an account written by people who are directly involved with the subject. A self-published website about you or your brand is not acceptable as a reference.
Examples of a primary source would be the subject's own website, a press release by the subject, proxy statements, patents, etc.
What is a reliable Wikipedia source?
A reliable Wikipedia source is a third-party published source with a reputation for fact-checking and accuracy. These are usually considered "secondary sources". Examples of reliable Wikipedia sources include reasonably well-known and reliable news sites. Scholarly articles have value, but articles that cite scholarly articles are often better.
Is Wikipedia a reliable source for Wikipedia?
No. Wikipedia itself states that Wikipedia is not a reliable source.
3. Do the references themselves have a Wikipedia page?
Computer History, used in the example above, has its own Wikipedia page. It is a museum in Silicon Valley. The fact that the reference (#2 above) is solid and that the publication itself (a museum) has its own Wikipedia page is significant. It means the publication itself has a degree of notability.
Not all publications are "trusted" just because they have a Wikipedia page though. In August of 2020, Wikipedia stopped calling Fox News a reliable source. To quote Wired:
...a panel of Wikipedia administrators in July declared that Fox News would no longer be considered “generally reliable” in its reporting on politics and science, and in those areas “should be used with caution to verify contentious claims.
Still, in most cases the existence of a Wikipedia page for a publication means it can be considered reliable.
4. What are bad Wikipedia sources?
You cannot use weak or "bad" reference sources for Wikipedia. It happens, but can easily be used to deny your brand a page. Bad Wikipedia references include the following:
- Self-published material like the subject's own website
- Nearly all sites with user-generated content
- Tabloid journalism
- Amazon reviews
- Blogspot.com (and most blogging sites)
- International Business Times
- Occupy Democrats
- PR Newswire
For a more exhaustive list, with explanations, check out this article.
Should you create your own Wikipedia article?
Wikipedia rules essentially say that you should not create your own Wikipedia page. Doing so would be considered a conflict of interest. From a practical standpoint, it's difficult to write your own Wikipedia page anyway because, let's face it, it is hard to be objective about oneself. Self-written pages have a certain "smell" to them. They tend to be taken down.
But here is the big reason you should not publish your own page. If you write your own Wikipedia page, and it gets taken down, it is very difficult to get a new page - even if you do it right the second time. Why? Because it will be flagged. Wikipedia is a knife fight. The person or persons who took it down will almost certainly be watching. So even if you are concerned about false information on an existing article, think twice before doing it yourself.
Conveniently, Reputation X provides expert Wikipedia editing services.
Am I eligible for a Wikipedia page?
There are four things to consider when determining Wikipedia eligibility. Are you notable? Are there numerous references to you online? Do the references themselves have a Wikipedia page? Are the references from notable sources? If the answer to any of these questions is no, then you probably aren't eligible for a Wikipedia page.
Can I make a Wikipedia page about myself?
You can, but you shouldn't. Wikipedia rules say that you should not create your own Wikipedia page. Doing so would be a conflict of interest. If you decide to write one anyway, and it gets taken down, it is very difficult to get a new page because your name will be flagged.
Why does Wikipedia remove pages?
Every day Wikipedia editors and bots take down about 1,000 pages. They are removing pages that are not well sourced, are biased, or are promotional in nature.
- Wikipedia Biographies of Living Persons - Rules about living persons Wiki pages.
- What is a neutral point of view for Wikipedia pages?
- How Wikipedia pages use images.
- What is a reliable source for a Wikipedia article?
- Who are Wikipedia editors? Demographics and more.
- Should you edit your own Wikipedia page?
- Why create a WikiData entry even if you can't get a Wikipedia page.
- Wikipedia alternatives