Measuring Corporate Reputation Based on Shareholder Value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Corporate Social Responsibility (CSR) and Reputation
Corporate social responsibility (CSR) as a strategy is an essential part of your company’s reputation. Not only will your CSR help build your corporate reputation and customer base, it will…
Five Tips to Manage Yelp Reviews Online
Yelp is now the granddaddy of business-to-consumer (B2C) directories. Yelp lets folks find and contact your business—pretty clutch when your top priority is bringing people in the door. But it’s…
What Is Corporate Reputation?
Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for…
How to Survive an Online Reputation Crisis
Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make…
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their…
How Fortune Ranks the Reputation of the World?s Most Admired Companies
The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list: Fortune’s World’s Most Admired Companies. The peer-judged list is scored and determined…
The Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
All About the Reputation Quotient Model and How It Works
We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s reputation is easier to gauge than you might…
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