The Reverse Wikipedia Strategy of Reputation Management Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in…
Kent Campbell
Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 15 years of experience with SEO reputation management, Wikipedia editing, social media for reputation, and strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
What Is Right to Be Forgotten? US, EU and Beyond
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you…
Measuring Your Company?s Most Valuable Intangible Asset Online
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
How to Remove Personal Information from Search Results
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place,…
How to Remove Pages From Google for Copyright Infringement
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the…
Ways to Remove Negative Online Content from Search Results
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not…
Defamation of Character – Various Types and Their History
Defamation is the act of making untrue statements about another that damages his or her reputation There are two types of defamation Libel: Defamatory statements printed or broadcast over media Slander: The…
How to Change Google Knowledge Panel for the Better
Google Knowledge Panel pulls information from many sources. It can be changed to some degree. Here’s how. The Knowledge Graph is a technology created by Google that is a vast…
Basics of Reputation Management Theory
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation.…
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