Kent Campbell is the chief strategist for Reputation X, an award-winning reputation management agency based in the San Francisco Bay Area of California. Kent has over 20 years of experience with SEO online reputation management, Wikipedia editing, social media for reputation, and reputation strategy. Kent has helped celebrities, leaders, executives, and marketing professionals improve the way they are seen online. Kent writes about reputation, SEO, Wikipedia, and PR-related topics, and is an expert witness for reputation-related legal matters. You can find Kent's biography here.
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to…
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. …
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless…
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in…
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you…
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63%…
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place,…
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the…
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not…
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