What Is an ESG Score? Importance and Who Decides It
Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply looking at the bottom line…
Repair
Greenwashing In Business: Reasons, Statistics, Identification and More
Greenwashing is a deceptive marketing strategy used by businesses to create the perception that their products, aims, and policies are environmentally friendly. It involves the use of green PR and…
Tools to Improve Both Search Engine Optimization and Online Reputation
Reputation management involves improving your brand-driven search result pages, i.e. making sure people searching for your (or your business) name see positive results that talk about your expertise, trustworthiness, and…
Examples of Successful Public Relations Crisis Recoveries
No matter the size of your business, there will most likely come a time when you will need to know how to handle a PR crisis. Sometimes the problems might…
Why a Negative Search Result Suddenly Rises and Then Stays Put
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide,…
Reputation Quotes | Citations on Both Character and Reputation
Wise Words on Reputation Wisdom is everywhere, especially when it comes to how to build your reputation. Whether it’s in your personal life or in business, you can’t go…
The Two Best Methods to Monitor Hashtags on Instagram
Use Post Insights in Instagram Business and other analytic tools to analyze the performance of Instagram hashtags, avoid irrelevance, and increase your reach. When it comes to Instagram marketing, there’s…
What Is the Digital Millennium Copyright Act? DMCA Overview
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service providers for copyright infringement committed by their users. The DMCA…
Repairing a Damaged Reputation Online | Tactics
No matter how secure and well-placed a brand appears to be, the danger of an online reputation crisis is always lurking. The open nature of modern-day communication channels, like blogs,…
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