How to Utilize the Google Business Profile Dashboard

Google Business Profile has recently undergone major changes, making it a powerful tool for businesses of all sizes to manage their online presence. Companies can create an impressive online presence and stay on top of their customer engagement and analytics by taking full advantage of the new dashboard. 

This article will cover how to use the Google Business Profile to its full potential, from setting up your profile to tracking its performance. So, if you're ready to take your business to the next level, let's dive in and discover the benefits of the new Google Business Profile dashboard!

Google Business Profile overview

Google Business Profiles are a powerful tool that can help boost your business’ presence online. With the new Google Business Profile dashboard, you can better manage and monitor your company profile and create and publish content. Whether a small business or a multinational corporation, taking advantage of the features offered by Google Business Profiles can help you effectively reach new and existing customers.

The Google Business Profile dashboard is a comprehensive platform that allows you to easily manage, monitor and track your business profile. You can:

  • Customize your profile to better reflect your products and services
  • Create and publish content to boost your brand
  • Build a network 
  • Connect with your existing customers
  • Reach potential customers
  • Track your profile's performance
  • Take advantage of many other features to improve your business

What is the Google Business Profile?

The Google Business Profile is a free tool that allows businesses to create an online presence and manage their online information. 

Companies can share key information on the Google search results page, including:

  • Contact information
  • Services and products
  • Location
  • Opening hours 
  • Business overview
  • Photos and videos
  • Messaging or booking features

The dashboard also allows businesses to review their performance and see how users engage with their profiles. This makes for an invaluable resource for businesses to manage their online presence.

Benefits of the Google Business Profile

The Google Business Profile dashboard allows businesses to improve online visibility and connect with customers. Furthermore, its features can provide a range of advantages for businesses. 

With the Google Business Profile dashboard, businesses can:

  • Manage their online presence through their profile page
  • Showcase products and services
  • Respond to customer feedback
  • Monitor customer reviews
  • Create targeted ads to be seen by potential customers
  • Access analytics to track their performance 

In addition, businesses can access a suite of tools to help manage their business profile, from photos to posts and more. By taking advantage of the features in the Google Business Profile dashboard, businesses can improve their online presence and reach their desired audience.

How to set up a new Google Business Profile

Creating a Google Business Profile is a great way to increase your presence in the digital sphere, and the new dashboard makes the process even easier. You’ll first need to create a Google account and then set up a Google My Business profile. Once you've done this, you can access the full capabilities of the newly redesigned dashboard. 

After you log in, you’ll be asked to input your business name and address and specify the type of business you are in. From there, you'll be able to add photos and videos of your business and information about the services and products you offer. 

You can then start engaging with customers and responding to reviews, as well as monitor and respond to online engagement. With the new Google Business Profile dashboard, you can make the most out of the digital opportunities available to your business.

Step 1: Create a Google My Business account and select your location

Setting up a Google My Business account is the first step in taking advantage of the new Google Business Profile dashboard. Creating an account is simple, easy, and only a few minutes. 

Once you have an account, you must select your business location. This is important to ensure that your listing appears in the correct searches, as well as ensure the accuracy of your business’s location information. Additionally, you can add multiple locations if needed. 

After this step is completed, you will be ready to start exploring and taking advantage of the new dashboard.

Step 2: Verify your business

Verifying your business with Google is a crucial step in setting up a successful Google Business Profile. You’ll need to provide Google with proof that your business exists and is located in the area you’ve claimed it to be. 

This can be done by verifying your business’s physical address. You may be asked to provide a business utility bill, a government-issued license, or even a phone number that matches your business’s area code. 

Once you have provided your verification information, Google will review it and may contact you to ensure its accuracy. Upon approval, your business will be verified and you’ll be ready to move on to the next step of setting up your profile.

Step 3: Enter your business information

Google Business Profile

You must provide all the necessary information about the business, such as its name, address, telephone number, and website URL. You should also include any relevant opening and closing times and add in any applicable holiday hours or special days. 

Customizing your business’s contact in the profile will make it easier for customers to get in touch and learn more about your business. Make sure to include any links to social media pages and any other relevant external links. Once you’ve entered all the necessary information, click “Save” to proceed to the next step.

Step 4: Add photos and videos to your profile

Adding photos and videos to your Google Business Profile is a crucial step to make it more attractive and engaging to potential customers. Photos and videos capture the unique character of your business and help customers get to know you better before they even come in. Be sure to include photos of your products or services and your store or office. 

Consider adding videos to your profile, such as customer testimonials, product walkthroughs or marketing videos. Videos are a great way to increase engagement and demonstrate your proficiency in your industry. Remember that customers will be looking for quality and professionalism regarding photos and videos, so be sure to use high-quality images and videos.

Managing your Google Business Profile

The Google Business Profile dashboard can help businesses better manage their online presence and reach out to more potential customers. With the dashboard, businesses can:

  • Take control of their profile
  • Update their contact and business details
  • Respond to customer reviews
  • Add photos and videos
  • And more

Managing your Google Business Profile dashboard is essential to ensure your business is visible online.

Updating your business profile details is a great way to ensure accuracy and ensure potential customers have the correct contact information. It’s also an opportunity to showcase to customers exactly what your business has to offer – from the services you provide to the products you sell to the awards you’ve won. It’s also important to regularly monitor and respond to customer reviews, as this will help build credibility for customers and show them that you value their opinion.

Finally, adding photos and videos to your profile can help customers better understand your offer and create a more relatable and engaging experience. You can add visuals that capture the essence of your business and show off any new services or products you may have to offer.

Managing your Google Business Profile dashboard is essential in helping your business succeed online. With the right strategy, you can ensure your business is seen and engage customers across the web.

Edit your business information

Editing your business information in the new Google Business Profile dashboard is easy and straightforward. You can add a logo, business description, photos, contact details, opening hours, and more, as well as provide important updates and special offers. You can add or update information about your products and services, such as descriptions and categories, to help improve your visibility in search results. 

To start, log into your profile and click the “Edit” button next to the relevant items you want to update. Once you're finished, click save and all of your new or updated information will be visible to customers and potential customers.

Increase engagement with posts and other content

Creating posts and other content is one of the most powerful ways to increase engagement with Google Business Profile users. This content can be used to engage your audience and keep them coming back for more. Consider creating posts about special deals, current events, or upcoming products or services your business offers. Use other content, such as videos, podcasts, and images, to promote your brand and create a more engaging experience for your followers. 

By creating content that resonates with your audience, you can build and maintain customer relationships and increase engagement with your Google Business Profile.

Track performance with insights

Once you’re all set up with your Google Business Profile, you’ll want to start tracking your performance. The Insight tab shows key performance metrics such as impressions, visits, and call clicks. You can also see how people discover your profile, whether it’s through organic search, directly typing your business address, or through Google Maps searches. 

This information can be invaluable in helping you to create better content and optimize your profile for the highest visibility. Additionally, if you have posts or offers enabled for your profile, you can use the Insights tab to track their performance and measure their success.


In conclusion, adopting the new Google Business Profile dashboard to its full capabilities can be an extremely beneficial endeavor for businesses of all sizes. It provides a comprehensive overview of business performance to adapt to changes in the competitive landscape quickly. Furthermore, it can help identify opportunities to increase your online presence, which will help improve the way your company is perceived online as well as reach a larger customer base. Ultimately, it is a powerful tool that should be taken advantage of.

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