5 minute read
SEO is an ongoing process. Do it effectively
Updated on October 27, 2020 by Emily Lamp
One of the guaranteed ways to improve your venture's marketability is to make sure that it gets enough online recognition. Search engine optimization (SEO) is the best way to achieve higher rankings in search results in the medium to long-term, but what exactly does that mean? And where do you start?
SEO is an ongoing process that should never end - even once you get top ranks for your targeted key terms. Search rankings continuously change with time, and the process of ranking algorithms is constantly revamped.
On average, Google changes its ranking list and search algorithm at least 500 times a year.
Due to the changing nature of search ranking algorithms, website owners must adopt a continuous SEO strategy that, when possible, predicts ranking variations and uses the differences to maintain and improve traffic on their websites. You can use a combination of Google Adwords and SEO techniques to obtain traffic, though you will have to pay for Google Adwords. Google AdWords and similar paid advertising are not SEO (Search Engine Optimization), they're SEM (Search Engine Marketing).
In web development, the concept of UX (User Experience) and UI (User Interface) is also important for the search optimization process. Wise SEO professionals go beyond Google and Bing requirements to improve their user experience (UX) and interface (UI).
Understanding the market demands and needs is therefore essential to ensure that your business doesn’t lag behind.
Below are some practical guidelines on how to do SEO for your website:
- Routinely post quality content
- Invest in keyword research
- Monitor rankings
- Improve your link building quality
- Ensure your website loads quickly
- Make your content look appealing
- Create something different
- Analyze Google’s first page
- Know your target audience
Routinely post quality content
Putting up additional content on your website appeals to both the humans reading your page and the indexing programs that determine your business' search result ranking. Every new post must be indexed by Google to have search engine value - and Google only indexes the pages it deems worthy.
The content posted to your site must always be well written, in which case you need to avoid adding excess keywords that could compromise the content quality.
Content is always the main reason for someone to be interested in the information you provide on your site. Relevance in what you say is important because information may be obsolete with time and it needs frequent updates. Ensure that the information you write has a sense of originality.
Invest in keyword research
One of the most effective ways to enhance your search ranking is by expanding your keyword list and content. Keywords are the main driving force behind searches and are vital for search optimization.
It would be best if you tried to maintain optimization for the common keywords while also widening your scope by regularly adding to your prospective keywords. New keywords imply that your business will have new opportunities, which can attract customer traffic.
Monitoring both your competitor and benchmark rankings is a crucial aspect of search engine optimization. Rankings often fluctuate with time; hence you need to know where you and your competitors lie in the continuous process.
The purpose of having such information is to help you keep your business strategies in proper order, and prevent your rankings from dropping. Knowing the competitor standings enables you to decide whether or not to increase your SEO services to outweigh them.
Improve your link building quality
To get ahead in the game, you must monitor your backlinks and those of your competitors to boost online reputation. Back-links to a web-page inform you of who checks your site and what they say about it. It would be best to prevent discouraging backlinks from your website while also tracking your competitors.
Tracking your competitors' backlinks helps you identify the combinations that function for them and then incorporate them into your website. It also points you towards potential linking partners and enables you to keep ahead of the others.
Ensure your website loads quickly
Research shows that slow-loading website pages fail to engage users, especially those using mobile phones. This negatively affects business turnover. People using mobile phones tend to lack patience in waiting for a website to load. A good loading time to strive for is about 5 seconds.
Make your content look appealing
Your web page design can help in marketing your information. Adding more pictures and videos will pique the curiosity of your readers and therefore they will spend more time learning about your content. Using simple visual aids will make it easier for the browser to pinpoint specific information.
Create something different
Make the page to stand out uniquely from all other pages in the search engine. This may include making the information more of conversational. This technique helps in reducing boredom. Create fresh content that is better than what is out there and make sure it has simple language easy to understand.
Analyze Google’s first page
What are other people saying about your search terms? What are your competitors doing that you’re not? By taking a keen eye to Google’s first page, you can see what the algorithm thinks is worth ranking. Always strive to make your content better than what is already ranking on the first page of your search.
Know your target audience
To have a successful SEO, you need to know the audience that you want to reach. You should know their preferences and parts of their demographics. What they like to search for and the patterns they have in browsing. After establishing your audience, set your own objectives to give your audience what it wants.
Following the above guidelines will help you keep your business’ website at the top of SEO rankings regardless of the changes witnessed by Google or Bing. The aspects above have proven to give positive results and ensure your website is back on track every time your rankings drop.