What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their…
The world’s most admired companies based on a nine-point ranking system Fortune Magazine has another well-respected, powerful list: Fortune’s World’s Most Admired Companies. The peer-judged list is scored and determined…
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s reputation is easier to gauge than you might…
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated…
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable…
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because…
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
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