The Comprehensive Google Business Profile Guide
The fact that the word “searching” is now interchangeable with the word “Googling” should tell you just about everything you need to know about what Google can do for a…
Corporate Reputation
All About the Reputation Quotient Model and How It Works
We live in an economy where about 70-80% of market value is derived from intangible assets such as corporate reputation. A company’s reputation is easier to gauge than you might…
How Corporate Donations Can Improve Online Reputation via CSR
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated…
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable…
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because…
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use…
Dark PR Exposed: The Hidden World of Reputation Manipulation
Dark PR firms now charge just $100 to destroy a competitor’s reputation online. This shadowy industry has exploded. These reputation attacks pack a devastating punch. Bear Stearns’ stock crashed during…
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