How Corporate Donations Can Improve Online Reputation via CSR
Is your company thinking of giving to a charitable cause? Let us be the first to thank you for your generosity. Generosity is good for both the cause being donated…
Corporate Reputation
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable…
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you: Where your company stands in your customer’s eyes How your company’s reputation measures against your competition Exactly…
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with nine out of ten people consulting review sites before making a purchase. Because reviews are often…
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation,…
Content Structures that Can Amplify Online Visibility
TLDR No time to read this? Here is a synopsis: Using these nine methods, you can enhance content ranking without traditional SEO. Publish on topically relevant, high-authority websites and use…
Dark Media Arts: Evil PR, Bad Robots, and Disinformation
Are some PR agencies evil? Yes. Some PR agencies specialize in destruction rather than enhancement of reputation. Some of these agencies work for governments or political parties, others are private…
Differences Between PR and Online Reputation Management
Many people think that managing online reputation and publicity are interchangeable concepts, and the two are often confused. Although they share similarities and may be used in conjunction with one…
Local Business Reputation Management Overview
Reputation matters, whether you’re an ordinary individual, an extraordinary individual, a crook, a saint, a political figure, or an entertainer. But reputation matters for more than just individuals. In the…
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