Easy Ways to Improve Online Reputation Related Content
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content.…
Reputation Management
What Is the Streisand Effect?
Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of…
Restaurant Reputation Management: the Challenges Franchises Face
Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad…
What Is a Guest Post? A Guide to Help Marketers
Summary A guest post is an article written by someone and posted on someone else’s blog. It is a valuable tool for reputation marketing and backlinking, but it must be…
Removal, De-Indexing, Suppression. What’s the Difference?
There are several ways to remove negative content about you or your company from search results. Sometimes it’s as simple as asking to have it taken down from the original…
How to Obtain a Google Knowledge Panel Even If Someone Already Has It
If you or your brand has a Knowledge Panel, you’re suddenly “somebody”. It’s a bit like a Wikipedia article for you or your company, but it doesn’t need to be…
How to Optimize Images for Google in the Age of AI
At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image…
A White Label Reputation Mangement Case Study
Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging…
SEO Reputation Management for Todays AI Search Engines
Reputation marketing works to improve how a brand is seen online. Brands must optimize branded content if they want to rank well using SEO for AI-powered search. This article discusses…
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